Nathaniel Fried
If you’ve never done IM (internet marketing), and want to jump into the harsh, extremely competitive world of marketing your products and services online, you’ve got a steep learning curve in front of you. That is not to say it’s not possible, in fact, it’s both do-able and encouraged.
Before you jump head first in, however, it’s a good idea to get an idea of what you are up against. Here are the best internet marketing books for beginners you should read before you start.
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#1 The Definitive Beginner’s Guide to Internet Marketing by Adam Richards
I really like The Definitive Beginner's Guide to Internet Marketing by Adam Richards. It covers all the bases and really allows you to get started even if you have no prior knowledge of internet marketing, traditional marketing, or public relations. The book will get you into the right mindset to think like a marketer and begin to craft your first marketing strategy. It's perfect for e-commerce small business owners who want to learn all they can to get their marketing efforts off the ground.
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Contributor: Harrison Doan
Company: saatvamattress.com
#2 50 Ways to Get Sales With Dropshipping by Nicole Martins Ferreira
I actually wrote 50 Ways to Get Sales with Dropshipping because I noticed that people always struggled to get sales online. The free ebook actually includes all the internet marketing tactics I've used that have helped increase online sales.
You'll learn how I got my first sale in only two days with a day old blog and a retargeting ad. And which countries I've targeted in my ads to reach an international audience while maintaining a low ad cost. When it comes to internet marketing, it has tactics that actually work.
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- For readers in the USA (Support the author)
- For readers in the UK (Support the author)
- Get the ebook for free
#3 The Art of SEO by Eric Enge, Rand Fishkin, Jessie C. Stricchiola
If someone wants to be successful in the industry, they should either know how SEO works or how to control a SEO agency in the right way. The book is an excellent introduction and it covers all aspects of SEO and provided great methods. Essential to anyone who wants to master the industry. Easy to read and very informative.
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Contributor: Oksana Kosachenko
Company: xoxoseo.com | Twitter
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The best!
#4 Everybody Writes by Ann Handley
Ann Handley's book 'Everybody Writes proves that writing matters in any form of marketing you choose to specialize. Whether you're building social media audiences, following inbound principals, or developing digital ads, you are a writer. Ann does an excellent job not stopping at just how to write better, but she breaks her advice into chunk-sized pieces that help you learn how to tell stories. It's a must-read for anyone making a career in internet marketing.
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Contributor: Tommy Burns | Twitter | LinkedIn
Company: bluehousegroup.com
#5 3 Expensive Google AdWords Mistakes (and How to Avoid Them)
Google AdWords can be one of the most effective methods to find new customers. But it can also be one of the fastest ways to throw your marketing dollars down a hole. With over a decade of experience in pay-per-click advertising, Kim Kohatsu uses clear, actionable language to explain the 3 most common (and costly) mistakes AdWords advertisers make, and how they can optimize their campaigns to avoid each pitfall.
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Contributor: Kim Kohatsu
Company: charlesavemktg.com | Facebook | Twitter | LinkedIn
#6 The SEO Diet
In 2018, all business owners must take the time to understand and implement some search engine optimization (SEO) on their website or risk alienating some potential customers. 81% of people do some form of online research before making a large purchase (2016), and 72% of consumer who did a local search, visited the store within five miles (2016).
The SEO Diet is an easy-to-read guide for business owners with little to no knowledge of search engine optimization (SEO). Topics covered include basic web structure, SEO strategies, keyword research, link building, analytics and tracking, and so much more. The SEO Diet gives business owners the information they need to get their website off the ground, optimize its foundation, and give it the bones for ongoing optimizations and success in the online world.
The winning formula: understand SEO, use it to find your audience, make more sales.
Contributor: Ryan Kemp
Company: tandem-interactive.com
#7 SOSTAC by Mr P R Smith
There are a few great books out there specifically around online marketing for beginners, but none of them focuses on strategy. This SOSTAC book is the best place to start, as people can get carried away very quickly by thinking they must do this and that to do well, whereas SOSTAC allows you to focus on what's important to you and your business.
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Contributor: Ryan Scollon | Twitter | LinkedIn
Company: ryanscollon.com
#8 The Thank You Economy by Gary Vaynerchuk
I recommend The Thank You Economy by Gary Vaynerchuk to anyone starting out in internet marketing. I send this book to almost all of my clients. It is an eye-opening exploration of the ways in which the internet can be leveraged to cultivate memorable customer experiences on a one-to-one level at scale.
Customer experience/service is a side of internet marketing that many overlook, but when deployed correctly it can have a dramatic impact on bottom line.
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Contributor: Brendan Binger | Twitter
Company: quarrydesigngroup.com | Twitter
#9 The Invisible Selling Machine by Ryan Deiss
For people planning to use sales funnels to drive their online business, I found this book to be an excellent eye-opener. Ryan Deiss, the founder of DigitalMarketer.com, breaks down the exact step by step email marketing strategies he used to build his multiple million dollar businesses.
The lessons here revolve around the use of email funnels and autoresponders to maximize your return from each customer on your list. A critical take away for me was how to use free content to gradually draw leads into active customers.
It’s a strong foundation for beginners and will also offer very actionable sales methods for intermediate and advanced internet marketers.
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Contributor: Al Rose
Company: todaytesting.com
#10 The Art of Digital Marketing by Ian Dodson
The Art of Digital Marketing was created by the founder and Director of the Digital Marketing Insitute Ian Donson. It offers a practical and comprehensive guide to cracking the digital marketing 'code', uncovering the tools and techniques that really work, and providing a step-by-step approach to implementation.
In it, Dodson lays bare the knowledge and insights gained from eight years of syllabus design for the Digital Marketing Institute with front-line digital marketing practitioners - a syllabus that is validated by the world’s leading digital companies including Google, Facebook, and Twitter.
If you’re a business owner, entrepreneur, marketing executive or student struggling to decipher what works amongst the flood of digital marketing solutions and advice, this is the book for you!
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Contributor: Emma Knightly
Company: digitalmarketinginstitute.com | Twitter | Facebook | LinkedIn
#11 80/20 Sales and Marketing by Perry Marshall
This book is worth its weight in gold, its written by the worlds leading expert on Google AdWords, it tells you how to dominate your niche by just focusing on the 20% of activities that provide 80% of your revenue. It is easy to get overwhelmed in digital marketing with all the options and the latest new shiny object but focusing on what gets results is the key to success.
You will look at your business in a completely different way after reading this it is life changing.
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Contributor: Adam Watson | Facebook
Company: hollywoodmirrors.co.uk
#12 Return on Engagement by Tim Frick
This book is excellent because it's almost like a “Digital Marketing for Dummies” type of book. With pictures and excellent descriptions, Frick was able to break down the most complex parts of digital marketing, content strategy, and design into simple concepts that make them seem so easy to grasp and implement!
Frick didn't add extra fluff; he used real-life examples and his own personal experience to explain concepts and, despite this book's age, it still has highly relevant advice for today's digital marketer! I would highly recommend this book to anyone who is looking to get into digital marketing or just learn more about the online world in general.
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Contributor: Jessica Starks | LinkedIn
Company: jdscribes.com | Facebook | Twitter | Instagram
#13 Getting Everything You Can Out Of All You’ve Got by Jay Abraham
Written by marketing legend Jay Abraham, this book teaches you everything you need to know about Internet Marketing. If you read only one book on Internet Marketing, make it this one. Jay Abraham has mentored well-known Internet Marketing experts like Ramit Sethi. Sethi credits his success to Jay Abraham's mentoring.
Whether you sell a product or a service, this book will teach you how to get more customers, increase the value of each customer you have, get more referrals, and much more.
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Contributor: Mohit Gangrade
Company: mohitgangrade.com | Twitter
#14 Originals by Adam Grant
While this book is not directly related to Internet Marketing, it's a book on Originality, Creativity, and making ideas happen. It will teach you how to make allies, figure out the best time for launch, and much more. Most important of all, it teaches you how to recognize great ideas.
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Contributor: Mohit Gangrade
Company: mohitgangrade.com | Twitter
#15 Growth Hacker Marketing by Ryan Holiday
This book comes from the guy who was behind one of the most controversial American Apparel ads. He has written multiple best selling books and has helped multiple authors get their books on the Best Sellers lists. This book acts as an introduction to Growth Hacking. It's definitely not a definitive guide.
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Contributor: Mohit Gangrade
Company: mohitgangrade.com | Twitter
#16 CRUSHING IT! by Gary Vaynerchuk
Gary is the guy who scaled his father's wine business to $100 million dollars. He knows social media inside-out and runs a multi-million dollar marketing agency called Vayner Media. In this book, he talks about not only what it takes to build a personal brand but also gives you actionable advice on how to make it on any popular Social Media platform.
If you are trying to build a personal brand, this book is a must-read. This book is Personal Branding 101 coming from one of the most influential entrepreneurs on the internet.
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Contributor: Mohit Gangrade
Company: mohitgangrade.com | Twitter
#17 22 Immutable Laws of Marketing by Al Ries and Jack Trout
This book covers everything you need to know about creating a great product and then getting people to buy it. The authors explain these 22 laws with real-world examples. Unlike most books on Marketing, this book is a small handbook that does not contain any fluff. This book acts as a checklist I go through every time I work on a new product.
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Contributor: Mohit Gangrade
Company: mohitgangrade.com | Twitter
#18 Clued In by Lewis Carbone
This book was first introduced to me in college and it really made you think about how your customer’s viewed and perceived your brand through their five senses. When someone is looking to increase their marketing, both online and in-person, this is the book to start with.
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Contributor: Autumn Gray
Company: goodmansonconstruction.com | Facebook | Twitter | LinkedIn
#19 The Best Damn Web Marketing Checklist Period! by Stoney deGeyter
I met the author of this book who gave me a signed copy for free and honestly it is so beneficial both as a beginner internet marketer, or someone who has been in the industry forever. It is full of checklists on SEO, logo appearance, the checkout process, to content writing, and more!
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Contributor: Autumn Gray
Company: goodmansonconstruction.com | Facebook | Twitter | LinkedIn
#20 The Ultimate Marketing Plan by Dan S. Kennedy
If checklists aren’t your thing, then this book is for you. It covers almost the exact same topics but in a story-like format. Full of written examples, images, and diagrams that walk you through the process of creating, maintaining, and promoting your online presence.
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Contributor: Autumn Gray
Company: goodmansonconstruction.com | Facebook | Twitter | LinkedIn
#21 Become An Idea Machine by Claudia Altucher
I cannot recommend Become An Idea Machine by Claudia Altucher strongly enough to internet marketers, especially those starting out, and for a very good reason.
Thinking of marketing strategies that are new, innovative and interesting to others is certainly not easy. Although we often hear the success stories of those that come up with really great angles.
Becoming an 'idea machine' can allow you to look at successful marketing campaigns from a whole host of niches, and allow you to think of an angle or tweak to make it work for your industry or target audience in a completely unique way.
This book trains you to do exactly that so that you are able to constantly be thinking about new ways of innovating and working when it comes to your content strategies and creation.
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Contributor: Alan Paul
Company: detailed.com
#22 Ultimate Guide to Google AdWords by Perry Marshall
The author teaches you things he's learned in the trenches that Google never does, even when you take their AdWords certification. Without this guide, you're more than likely to waste money on needless Google clicks. With it, you've got the best chance possible of making money with your pay per click search engine ad spend.
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Contributor: Eagan Heath | LinkedIn
Company: getfoundmadison.com | Twitter | Facebook
#23 What Customers Crave by Nicholas J. Webb
This book highlights the importance of targeted content and user experience when it comes to digital marketing in a world that is saturated by an endless flow of irrelevant information. I have learned how to create content that is engaging to viewers and users beyond the actual message itself where the true power of digital marketing builds returning viewers through community building and 'content addiction'. This book is a must-read for anyone who wants to build marketing strategies that generate returning viewers and amp up their engagement.
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Contributor: Yun Ma | LinkedIn
Company: growpayment.io | Twitter
#24 Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Gary's examination of Internet Marketing trends is exceptional. If you don't know him, Gary runs VaynerMedia, an internet marketing company based in NYC.
His grasp of social media has made his agency one of the premier marketing companies, and this book explains his thoughts and ideas for each major social media company. Although not always accurate (the book is almost ten years old), the underlying theories are relevant and important to the beginner marketer. Additionally, Gary has written several other books, all worth the read for the marketer on the rise.
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Contributor: Anthony Curren
Company: rickcurren.com
#25 Start With Why by Simon Sinek
I would have to say the most impactful book I’ve ready for internet marketing is Start With Why by Simon Sinek. He walks you through the fundamentals of how to think about the brand you are setting up and understanding the true why behind your target market.
Reading this book allowed me to get a clear understanding of WHO was coming to my website, and think very clearly through WHY they were coming. This, in turn, completely shaped how I write every article. After reading Sinek’s book, I feel I understand exactly how to talk to my audience.
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Contributor: Allen Michael
Company: sawshub.com
#26 Hooked by Nir Eyal
Hooked by Nir Eyal is about customer engagement, which is very important for internet marketers who worry about vanity metrics every single day.
This book can guide them on how they could 'gamify' their customers' experiences online in a meaningful way, and it has certainly been handy for us here at Maven Global.
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Contributor: Nabeel Khalid
Company: maven-global.com
#27 The Art of Client Service by Robert Solomon
Any marketer looking to engage with customers and generate leads for themselves should first learn how to communicate with them effectively. The Art of Client Services: 58 Things Every Advertising & Marketing Professional Should Know outlines in a very engaged storytelling manner the most important things a company should and shouldn't do when participating in client relations/services.
I believe agencies, however large or small, who master client services have better experiences within the strategy and reporting stages of the marketing process because they've set the tone for a lasting business relationship.
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Contributor: Michael Melvin
Company: bamcommunications.biz
#28 The Long Tail by Chris Anderson
Even though it's nearly a decade old, I still think that 'The Long Tail: Why the Future of Business is Selling Less of More,' by Chris Anderson has a lot of good insight into how internet business works.
In the long tail, Chris Anderson describes the personalized marketplace. Instead of a one-size-fits-most bestseller, you have dozens of specialized products that serve smaller markets better. That is the essence of online marketing. If you make a campaign to be The Best Shoe for everyone you'll fail. Instead, you want to sell the best shoe for the person viewing that page. (and have dozens or thousands of shoes to choose from).
As a marketer, this can feel counter-intuitive. The dream of having a blockbuster, best-selling product is a tempting one. But the reality is that best sellers aren't where your revenue potential is. Online, you don't have to worry about having a limited sales floor. You can sell as many products as you want, and more importantly, customers don't all want the same thing. Learning this distinction is vital as a marketer, and I feel that the examples used in this book are still relevant today.
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Contributor: Jason Bauman
Company: myinjuryattorney.com
#29 The New Rules of Marketing by David Meerman Scott
We recently just hired a new marketing coordinator that did not have a lot of marketing knowledge right off the bat but had the drive to learn. I recommended she read The New Rules of Marketing by David Meerman Scott. This book is great because it puts into perspective how marketing has changed in recent years and what you should be concentrating on now. After finishing this book our coordinator came back with some great ideas on what we can do on different platforms to get our company in front of new customers, as well as maintain our current ones.
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Contributor: April Davis | LinkedIn
Company: lumasearch.com | Facebook | Twitter | Instagram
#30 The Digital Handshake by Paul Chaney
"With shrinking returns on most advertising and marketing dollars, businesses need to understand why their efforts are losing effectiveness. The Digital Handshake uses practical and useful explanations of how to solve this problem using social media to attract consumers more efficiently and ramp up their business,” said Frankie Russo, CEO of Potenza Inc.
“The Digital Handshake delivers some of the best case studies I’ve seen from real businesses. DHS explains practical, effective business applications for blogging, social networking, online video, microblogging and much more,” he added.
“When Potenza made the decision a few years ago to develop its own marketing automation software we relied a lot on The Digital Handshake. It helped me understand the early marketing concepts that lead to why we built certain algorithms,” Russo said.
Just last month, Potenza, an Inc. 5000 fastest-growing company for four straight years, won a 2018 AWA Award a prestigious, nationwide marketing software award in the automotive industry for its 360° Auto platform
Want to read more reviews of this book or buy it? Check out the links below:
Contributor: Frankie Russo
Company: theartofwhy.com | Facebook | LinkedIn
#31 Expert Secrets by Russell Brunson
This book is one of the best books for anyone looking to learn how to market an online business. When it comes to internet marketing and building an online presence, it is all about finding the right marketing message, creating the right funnel, getting the right people into your funnel, and finally converting them into customers and clients. And this book talks in depth about that and can help anyone starting out do just that.
Ultimately, to create a successful online business, be it selling affiliate products, selling your own information products, or doing coaching & consulting (like what I do), it all comes down to knowing exactly the right people to target, creating a message that will get them interested about your business, and then converting them into customers and even long-term clients. And this book shares the secret to doing that. Hence it gets my highest recommendation.
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Contributor: Davis Lin | Twitter
Company: clientacquisitionlab.com
#32 Ogilvy on Advertising by David Ogilvy
Known as the father of advertising, Ogilvy shares everything he knows about advertising in this book. This book is all you need to become an expert at creating great advertisements that grab people by the eyeballs. It includes dozens of examples of high-performing ads and what made them successful.
Want to read more reviews of this book or buy it? Check out the links below:
Contributor: Mohit Gangrade
Company: mohitgangrade.com | Twitter
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