The Art of Digital Marketing was created by the founder and Director of the Digital Marketing Insitute Ian Donson. It offers a practical and comprehensive guide to cracking the digital marketing ‘code’, uncovering the tools and techniques that really work, and providing a step-by-step approach to implementation.
In it, Dodson lays bare the knowledge and insights gained from eight years of syllabus design for the Digital Marketing Institute with front-line digital marketing practitioners – a syllabus that is validated by the world’s leading digital companies including Google, Facebook, and Twitter.
If you’re a business owner, entrepreneur, marketing executive or student struggling to decipher what works amongst the flood of digital marketing solutions and advice, this is the book for you!
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Contributor: Emma Knightly