“With shrinking returns on most advertising and marketing dollars, businesses need to understand why their efforts are losing effectiveness. The Digital Handshake uses practical and useful explanations of how to solve this problem using social media to attract consumers more efficiently and ramp up their business,” said Frankie Russo, CEO of Potenza Inc.
“The Digital Handshake delivers some of the best case studies I’ve seen from real businesses. DHS explains practical, effective business applications for blogging, social networking, online video, microblogging and much more,” he added.
“When Potenza made the decision a few years ago to develop its own marketing automation software we relied a lot on The Digital Handshake. It helped me understand the early marketing concepts that lead to why we built certain algorithms,” Russo said.
Just last month, Potenza, an Inc. 5000 fastest-growing company for four straight years, won a 2018 AWA Award a prestigious, nationwide marketing software award in the automotive industry for its 360° Auto platform
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Contributor: Frankie Russo