Ann Handley’s book ‘Everybody Writes proves that writing matters in any form of marketing you choose to specialize. Whether you’re building social media audiences, following inbound principals, or developing digital ads, you are a writer. Ann does an excellent job not stopping at just how to write better, but she breaks her advice into chunk-sized pieces that help you learn how to tell stories. It’s a must-read for anyone making a career in internet marketing.
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