Any marketer looking to engage with customers and generate leads for themselves should first learn how to communicate with them effectively. The Art of Client Services: 58 Things Every Advertising & Marketing Professional Should Know outlines in a very engaged storytelling manner the most important things a company should and shouldn’t do when participating in client relations/services.
I believe agencies, however large or small, who master client services have better experiences within the strategy and reporting stages of the marketing process because they’ve set the tone for a lasting business relationship.
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Contributor: Michael Melvin