I would have to say the most impactful book I’ve ready for internet marketing is Start With Why by Simon Sinek. He walks you through the fundamentals of how to think about the brand you are setting up and understanding the true why behind your target market.
Reading this book allowed me to get a clear understanding of WHO was coming to my website, and think very clearly through WHY they were coming. This, in turn, completely shaped how I write every article. After reading Sinek’s book, I feel I understand exactly how to talk to my audience.
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Contributor: Allen Michael