For people planning to use sales funnels to drive their online business, I found this book to be an excellent eye-opener. Ryan Deiss, the founder of DigitalMarketer.com, breaks down the exact step by step email marketing strategies he used to build his multiple million dollar businesses.
The lessons here revolve around the use of email funnels and autoresponders to maximize your return from each customer on your list. A critical take away for me was how to use free content to gradually draw leads into active customers.
It’s a strong foundation for beginners and will also offer very actionable sales methods for intermediate and advanced internet marketers.
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Contributor: Al Rose