I recommend The Thank You Economy by Gary Vaynerchuk to anyone starting out in internet marketing. I send this book to almost all of my clients. It is an eye-opening exploration of the ways in which the internet can be leveraged to cultivate memorable customer experiences on a one-to-one level at scale.
Customer experience/service is a side of internet marketing that many overlook, but when deployed correctly it can have a dramatic impact on bottom line.
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