SEO is a very complicated subject. From longtail keywords to backlinking to blackhat marketing, where do you start? Well, you probably shouldn’t start with blackhat marketing, but still, it’s very confusing. You can, of course, spend hundreds, if not thousands of hours trying to master it, but why bother when you can easily outsource to an expert who has done all the hard work for you.
Here is why you should hire an SEO expert for your business.
I mean, sure you need to keep improving your copy and content, earning more media mentions and links, dissolving technical issues and errors, and monitoring keyword ranks etcetera, but if you worked hard (or your SEO expert did) to get you on the first page of Google's search results, chances are that you will stay there for some time. Compared to SEO, PPC costs you money each time you want your website to appear on the first page. The same goes for print ads, TV, social media, email marketing etc. If you're a business that is prioritizing long-term success over quick wins and is eager to work hard for it, having an SEO expert on board is downright essential. Another benefit of having an internet expert on your team is that there is someone who understands both the technical and creative aspects of digital marketing.
Contributors: Nabeel Khalid from Maven Global
The rules of SEO change almost every day and what worked well last week might get you a penalty today. Staying up-to-date with the changes requires a lot of work and unless you work in the industry it’s difficult to invest that much time. To hammer home just how quickly the industry moves, here’s a bunch of search trends that only really kicked off this year. Voice search continued to grow in importance, featured snippets started popping up more and more, Google’s AI search algorithm RankBrain started rolling out, search engines started tracking unlinked brand mentions, intrusive advertising fell out of favor and Google’s mobile index rolled out.
How many of those had you heard of? For example, did you know Google now has two separate indexes (databases) with one specifically for mobile? What about the penalties for intrusive advertising? If you’ve still got a big welcome mat pop up, you might want to think about taking it down. If you’re an SME business owner, no one expects you to follow the industry close enough to know all this stuff. After all, you’ve got a business to run! Hiring an SEO expert means you get access to an individual who is (or, at least, should be) fully up-to-date with the industry.
Contributors: David Vallance from LeaseFetcher
Many business owners (especially small to medium business owners) don't fully understand how big of an asset SEO is to their growth and reach. The better a business's SEO is, the better their website will perform and get ranked by Google or Bing organically. Google wants to point its users to websites that are relevant and successful; SEO is a way to boost relevancy without advertising, and boosting this relevancy will get more of the right eyes on your website, increasing exposure and conversion. Hiring an SEO expert allows your site to cash in on the synergy that the current algorithms feed off of, naturally increasing organic traffic over time.
Contributors: Andrew Maffettone from Seller’s Choice
The UX portion is definitely of one the most overlooked benefits of a properly structured SEO campaign. A professional SEO agency not only helps with ranking your website but also with making your website as user-friendly as possible. They'll consult with you on both cosmetic and structural changes to your site aimed at increasing user engagement and conversion percentages. If you want repeat website visitors, you need to provide them with a reason to do so - a compelling and user-friendly website is the first step in that regard.
Contributors: Brian Winum from MAXPlaces Marketing
The largest advantage to hiring an SEO expert for your business is they can provide you with hard data on your current site, how much traffic your site sees, where it comes from, current rankings for key terms. But the real benefit comes from when they set up conversion goals, develop a strategy to improve your rankings and help collaborate with your business to build a better online user experience which will result in a better bottom line.
Contributors: Joe Sloan from Advice Media
SEO professionals invest in relatively expensive software and services to practice SEO effectively. This may include training and certification that isn't available to business owners. For example, at my agency, we've developed our own internal training and certification in addition to Google and other providers, which we call Anvil University.
Contributors: Kent Lewis from Anvil Media, Inc.
SEO experts focus on good, evergreen content (text, videos, images) that will be interesting and popular with your customers for years to come. That means your business will be building a valuable resource of content that can be re-used within multiple new website designs. It may not be focused on the latest trends but it will ensure your business continues to thrive and grow in the future because that content is the route to building a solid customer base via high organic rankings and brand recognition. With the content they provide, SEO experts help create a steady stream of visitors and customers, while, in contrast, paid online adverts are an ongoing, and often increasing, cost that will only bring visitors while the business continues to pay.
Contributors: Michelle Symonds from Ditto Digital
The advantage of hiring a good SEO expert is that you can leverage the far-reaching power of Google. Once you are ranking high in Google search results, you are now reaching as many people that search for the keywords that you are targeting.
Depending on your industry and your location, that can be thousands and thousands of “free” leads. For example, we are currently ranked between 1 and 3 in Google for some of the main keywords we are targeting. Just by showing up at the top of Google, we have potential customers reaching out to us via phone or by filling out the forms on our website. Since we are in real estate, each one of these leads can potentially bring in over $10,000 of revenue. And if you have a good CRM and follow up system, this could also turn into repeat business.
Contributors: Cornelius Charles from Dream Home Property Solutions, LLC
With so much going on in your business, where is your expertise? Do you have the time or a desire to learn what site optimizations, internal and external link development or any SEO tactics are? Or is your passion better served in other areas of your business? Most people don’t realize that SEO isn’t a one-and-done marketing. Search engines update their algorithm regularly so without someone managing the online web presence, you wouldn’t know when an update happens. Hiring an SEO expert is adding someone to your team who is focused on monitoring and managing your website. Rather than you trying to decipher SEO and learn all the tactics, you should spend the time doing what you love and excel at. Hire someone you can trust to take care of your website and keep things running.
Contributors: Laurel Teuscher from Stryde
The tangled web we call SEO inspires fear, awe, and confusion in most small business owners. It is complex, ever-changing, and highly competitive. While SEO is one of those things you can learn to do yourself, in most cases it is not practical. SEO requires a mix of analytic, technical, content, creative, and outreach skills as well as time to produce results. Given most small business owners are already working 50+ hours a week running their business, DIY SEO is often not a viable solution.
A good SEO consultant can demystify the ingredients for earning your way to the top of search results and converting website visitors into paying customers. He or she can come up with a plan that focuses your limited resources on the areas needing the most attention. A good SEO consultant knows the industry and best practices and can help you avoid low-value, pointless or risky tangents that might otherwise lead you astray. At the very least, you can expect to be quickly educated on what it would take so you can make an informed decision about next steps, including the option to do nothing.
Contributors: Donna Duncan from B-SeenOnTop
If done properly, SEO has the potential to make your business explode. If you are ranking ahead of your competition, you can bring in more new clients or customers, which in turn makes your company money. When compared to the price you are paying for SEO services, the positives of SEO far outweigh the costs.
Contributors: Rob Tindula from Rob Tindula SEO Consultant
There are a lot of factors that figure into the SEO process. Having someone dedicated to developing a strong strategy and executing on it allows that the business can focus on their product offering instead of how those products can be seen by a potential customer pool.
Contributors: Sean Flannigan from Cool Blue Web
For a business to hire a highly experienced SEO in-house would mean a six-figure salary plus bonuses and benefits. Let’s not forget that in addition to the SEO you will also need to hire a content writer and at least one person to do outreach. SEO, like digital marketing, is a team activity. Outsourcing to a local SEO expert consultant could be a lot more cost effective than hiring a full-time employee.
Contributors: Craig De Borba from Onpoint Internet
An SEO specialist is not only monitoring your role in the market, or your audience, but also the trends of your competitors. This way you see where you stand locally, nationally and even globally. This enables you to be more finely strategic when it comes to business plans and projections.
Contributors: Nate Masterson from Maple Holistics
We have an SEO expert on our team, and I think it’s one of the most important areas, if not often one of the most neglected, in any e-commerce store. Whilst it’s possible to drive plenty of high intent transactions through other marketing channels such as PPC, to attract the wider audience it’s vital that you capture as much relevant organic traffic as possible. One area we’ve focused on since the very beginning is capturing high intent long-tail SEO, by which I mean keywords of low traffic, but ones with a high chance of purchasing should you get them onto your site. At small scale, this is not a practice that will transform your business, but by systematically producing content that captures as much of this long-tail as possible, you’ll catch a similar level of traffic to the more generic, lower intent terms - but with a better conversion rate.
Contributors: Greg Edwards from Floom
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