Many business owners (especially small to medium business owners) don’t fully understand how big of an asset SEO is to their growth and reach. The better a business’s SEO is, the better their website will perform and get ranked by Google or Bing organically. Google wants to point its users to websites that are relevant and successful; SEO is a way to boost relevancy without advertising, and boosting this relevancy will get more of the right eyes on your website, increasing exposure and conversion. Hiring an SEO expert allows your site to cash in on the synergy that the current algorithms feed off of, naturally increasing organic traffic over time.
Contributors: Andrew Maffettone from Seller’s Choice