Zak Parker
The largest advantage to hiring an SEO expert for your business is they can provide you with hard data on your current site, how much traffic your site sees, where it comes from, current rankings for key terms. But the real benefit comes from when they set up conversion goals, develop a strategy to improve your rankings and help collaborate with your business to build a better online user experience which will result in a better bottom line.
Contributors: Joe Sloan from Advice Media
