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What is SEO in Digital Marketing?

SEO in Digital Marketing

Digital Marketing has been helping businesses to go online and grow their market for quite some time now. SEO, SMM, SEM, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics, Affiliate Marketing, etc., are some types of Digital Marketing. The channel a business chooses depends on its target audiences. If you want to learn about this further, you can enroll in any Digital Marketing course available.

In this blog, we will be focusing on SEO in Digital Marketing. Let’s understand this with an example – Imagine a shop with no name or any indication as to why this shop is made. Now you will see that people will be curious about what this shop is about, And you will be looking for product A in your shop while not only you have product A, but your shop is selling product B.

This is why it is important that your shop is well-name for the product and even if the product is tailored, it will attract a lot of people and people will come to you in search of the same thing and ask about it.

The first example is like a website that is not optimized, while the second one related to an optimized website.

SEO (search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It’s about helping your customers find your business in a thousand of other companies. SEO is an integral part of any digital marketing strategy, primarily concerned with consumers through an online platform. one of the major steps toward taking over your business. and to do this one has to make sure that the website is high in SERP (search engine result page), Let’s start with the fact that there are 14 billion searches online every month to come up with a look at this. The arrival of the global economy brings the online presence of every business. Imagine that there are 14 billion searches for your business. To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing and the PPC (pay per click) activities must be very well along with other digital marketing tasks.

SEO Advertising

Advertising is an absolute for any business. when a business goes online it works best to get a lot of web traffic from advertising. SEO offers a great opportunity for free maneuvering.

Digital marketing with SEO

We type in certain keywords related to our niche that we need for different reasons and show attributes that are more relevant to our keywords and keyword research is antoher technique so must use group buy SEO tools, meaning the more relevant the keywords, the more traffic they receive.

Search engines are not humans but the software that scanned the pages by robots which are a set of instructions created by search engines to perform a specific task such as crawling, indexing and caching.


The process to read and analyze the white hat and black hate factors by robots on a particular webpage is called crawling. Initially, the users will not come as it is impossible to crawl every new page appears in the search engine but eventually, after some time, they’ll come for scanning your pages.


The process through which the robots save the crawled information within themselves is called indexing. Sometimes you need to correct your page content as it takes to understand.and you want to index your pages fast then must used SEO tools group buy.


The process to update the search engines with the indexed information in the SEO database is called caching.

The above – discussed point is the algorithm of the search engine. By typing a keyword if that page is optimized properly which means the keywords are in meta tags, keywords are in URL and keywords are on pages. And if the boosts have crawled and indexed properly your page show in SERP. As bost will see more relevance with keyword a person searched.

Types of SEO

White Hat Optimization:

White hat SEO is a set of instructions given by search engines and is also known as guide rules.

Black Hat Optimization:

Black Hat is a set of instructions given by search engines and is suggested not to follow them.

Grey Hat Optimization:

Grey Hat is a set of steps that are not included in the search engines algorithm yet, some experts misuse it for instant results.

Search engine is further categorized into two-part on-page SEO (onsite) and off-page SEO (offsite). Many experts in the market will give you the percentage of importance of both but frankly, nobody can fully understand the Google algorithm which is a fact. Now that you know of the importance of SEO, get started on an SEO Audit Checklist to improve your site’s organic search performance.

This post contains affiliate links. Affiliate disclosure: As an Amazon Associate, we may earn commissions from qualifying purchases from and other Amazon websites.

Written by Nat Sauteed

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