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9 Leading Marketing Books Everyone In Real Estate Should Read

Real estate is a tough business that can get easier with the right approaches taken from marketing

Real estate is a difficult market to conquer if you’re not already at the top. The books we’re recommending allow you to position a stronghold in your local market and work from there.

These books are specifically applicable to the unique challenges real estate can throw at you. And whether you want to provide a better service or promote your already amazing services, these authors will be one of the most experienced, influential names in real estate.

So take a book and gain knowledge from expert marketers. It really is amazing that hundreds of pages of their invaluable advice is available for a few bucks!

This contribution was made by Boyd Rudy from Dwellings by Rudy & Hall

Exactly What To Say For Real Estate Agents by Phil M. Jones

One of the most difficult parts of being a real estate agent is knowing how to handle the endless number of objections you encounter. This book gave me actionable items I use in my daily life, and this has helped me to earn more clients and make more money.

This contribution was made by Matthew Myre from Berri Properties

Content Inc., by Joe Pulizzi

Content Inc. was one of the most instrumental keys to my success as a real estate agent. Joe Pulizzi lays out the foundation of a successful content marketing plan that can truly change your business. I started implementing his strategies immediately, being sure to follow his steps in order. Within four months, I was already ranking my website near the top of Google’s search results in my market via blogging. It’s an absolute game-changer for real estate agents looking to become amazing marketers.

This contribution was made by Jen Cameron from Luxury Marketing Specialists

Building a StoryBrand by Donald Miller

Donald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow. He’s the CEO of StoryBrand, the cohost of the Building a StoryBrand Podcast, and the author of several books, including the bestsellers Blue Like Jazz and A Million Miles in a Thousand Years..He lives in Nashville, Tennessee, with his wife, Betsy, and their dogs, Lucy and June Carter.

This contribution was made by Robert Taylor from The Real Estate Solutions Guy

How to Write Copy that Sells by Ray Edwards

If you find that writing letters and emails without being salesy is hard, then this book is for you. My library is filled with dozens of marketing books, but this is my go to book. Edwards moves you through identifying your readers’ pain points to helping your reader respond and make a decision. Many marketing books just regurgitate the same old sales techniques, however, Edward’s approach is modern, including marketing via emails, web pages, Call To Action (CTAs), eBooks and video.

This contribution was made by Osama from Outfitrs

The Millionaire Real Estate Agent by Gary Keller

This book can be of huge value for any entrepreneur regardless of industry. I am certain my future success will be propelled from the knowledge and wisdom in Gary Keller’s book.

This contribution was made by Elmer Taboada from DaVinci Tech

Non-Obvious 2017 Edition by Rohit Bhargava

The book unearths online marketing as an emerging trend that real estate marketers must utilize to maximize their marketing strategy. Gone were the days where real estate marketing is limited to nearby people. Bhargava reiterates the importance of establishing yourself as an industry leader through online marketing so your target market will come to you instead of you coming to them.

This contribution was made by M. Ammar Shahid from SuperHeroCorp

Real Estate Marketing by M. Joseph Sirgy

This marketing book is completely dedicated to students and professionals in the real estate field. Divided into five major parts, this book defines the major concepts of marketing besides providing great insights for strategizing and marketing real estate.

This contribution was made by Joel A. Almazar from Upgrow

Instagram Marketing for Realtors by Michael Smythe

Instagram is one of the fastest-growing social media networks today. It allows users a ton of opportunities to engage each other which is why most businesses have already created their own Instagram accounts. You can reach a large audience with the help of Instagram as there are over a billion registered accounts. This book talks about taking advantage of this online exposure to connect with prospects and customers. It tackles the different marketing strategies you can employ to make the most of Instagram when promoting real estate.

This contribution was made by Mark Jackson from Iconic Genius

How To Turn Clicks Into Customers by James Marques

It’s not just for real estate but I am a digital marketing specialist. (Though there are a lot of real estate examples in the book.) I recommend this book because it gives you actionable strategies that you can start using before you even finish the book! I am also looking for ways to improve my craft. What I like most is that this book shares a few mainstays in digital marketing that will never ever change.

This post contains affiliate links. Affiliate disclosure: As an Amazon Associate, we may earn commissions from qualifying purchases from and other Amazon websites.

Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

One Comment

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  1. Nice book recommendation! Really looking forward to lists of books that would help me gain more knowledge especially now that I’m just starting out in the real estate industry. I’ll start going off this list to read books about real estate. Thank you for this!

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