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11 Best Marketing Books For Effective E-commerce

Stand out in the incredibly crowded e-commerce market with advice from these marketing experts

E-commerce has gone from being a deserted island to an overpopulated city in the span of a decade. If you’re trying to get your head around that, you’re not alone.

However, there are still ways to both maintain your recognizable identity, and create a new one with the right methods. Marketing online is a rapidly evolving subfield of marketing, so we’ve found 11 new marketing books that are best suited for online businesses.

How to overcome the challenges of selling product on an ultra-competitive retail site, how to market your own e-commerce site to customers spoiled by choice and other marketers, these books are a goldmine for e-commerce business. So keep this list between us…!

This contribution was made by William Taylor from VelvetJobs

Clarify Your Message So Customers Will Listen by Donald Miller

An e-commerce store can’t survive without a clear message and this is what you learn in this book. Instead of focusing on things that just apply to businesses, Miller focuses on the critical elements of building a compelling story in a way that helps you profoundly connect with your customers. You’ll learn how to avoid common conversational pitfalls and stay on-message no matter who you’re talking to. Plus, you’ll learn how to build a competitive advantage with your words.

This contribution was made by Erico Franco from Gravity Agência de Marketing Digital

One Click: Jeff Bezos and the Rise of by Richard L. Brandt

Learn about Bezos journey is very inspirational for e-commerce professionals. The book gives a modern vision on Amazon success and makes you understand how it survived to several crises including dot-com bubble. The book also gives a view of some interesting aspects that is unknown to us about Amazon history. The book has only 240 pages and is very readable, it took me only a weekend to read the entire book.

This contribution was made by Marco Baatjes from Bottom Line Cents

Cashvertising by Drew Eric Whitman

This is probably by far one of the most effective and best marketing books for eCommerce. I was referred this by an advertising mentor of mine and once I read the book it completely helped me overhaul my marketing strategy. The book helps you understand what makes an effective offer, from highly engaging creatives to using emotion to sell.

This contribution was made by M. Ammar Shahid from SuperHeroCorp

E-Business and E-Commerce Management by Dave Chaffey

A core-reading of E-Commerce to better improve the business functions to maximize profits as well as to engage, retain, and earn customer trust to survive in the digital arena.

This contribution was made by Ali Rizvi from Dream Superhero

Epic Content Marketing by Joe Pulizzi

It provides a step-by-step plan for developing compelling content that describes best practices for social media sharing and search engine discoverability.

This contribution was made by Saj Devshi from Learndojo

The SEO Blueprint by Ryan Stewart

Google as a search engine has been getting smarter and smarter and E-commerce has become harder than ever. Gone are the days where you can blackhat your way to the number 1 spot in search results. This book gives a complete ‘white hat’ approach to building your E-commerce brand for the long-term which reduces the risk that your business will get penalised by an algorithmic update. I’ve followed Ryan Stewart for years and this is a brilliant read on how to implement an evergreen approach.

This contribution was made by Nathan Claire from Buying Jax Homes

DotCom Secrets by Russell Brunson

One of the best eCommerce books I have read has to have been DotCom Secrets by Russell Brunson. In his book, Brunson provides a vast array of knowledge on how to build and scale your online business. He shares relevant and current 21st century information backed by proven data and statistics on what it takes to promote your product or service successfully through digital marketing. Brunson’s experience with Clickfunnels and converting traffic to customers is bar none and I would recommend this book to anyone who wants to create a massive online business through digital ads powered by social media channels.

This contribution was made by Ollie Smith from Card Accounts

Ecommerce Evolved by Tanner Larrson

Ecommerce Evolved by Tanner Larsson explores the changes that are transforming the industry and makes the argument for continued evolution as the only way for a business to survive and grow. It argues that the approach to marketing that many ecommerce companies use is outdated and needs to change. The author provides a step-by-step ‘blueprint’ which he claims can lead to success if followed correctly. If you are looking for a comprehensive guide to ecommerce marketing – this is it!

This contribution was made by Osama from Outfitrs

Building a Story Brand by Donald Miller

This is a fantastic explanation of Donald Miller’s story framework for use in business. Not just marketing, not just web-sites. But you can apply these priniciples to your blogs, tweets, internal presentations, business cases…mainly because it works, everyone universally knows how to consume stories.

This contribution was made by Miguel Cairo from LifeStyleRevolt

The Lean Startup by Eric Ries

Most startups fail within the first few years and in most cases those failures could be prevented. The Lean Startup teaches you how to prevent failure and keep your company going in the right direction.

This contribution was made by Melanie Musson from HomeInsuranceRates

eCommerce Marketing By Chloe Thomas

Traffic is good, but traffic that buys is the real goal. This book is written in a style that is easy to understand and fun to read. Chloe Thomas, the author, ensures she covers everything the reader needs to learn to become a successful eCommerce marketer who pulls in all the right kind of traffic that’s ready to buy.

This post contains affiliate links. Affiliate disclosure: As an Amazon Associate, we may earn commissions from qualifying purchases from and other Amazon websites.

Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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