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13 Books To Read On Business Branding

Learn how to make your brand stand out.

Lets be clear, branding, especially business branding is really freaking hard! There are so many businesses already trying to have a unique personality that meshes with their audience that it can seem like we’ve run out of personalities to give to businesses!

But fear not, here is a list of a couple books on business branding that will teach you how easy it is to stand out.

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#1 Brands in Glass Houses by Dechay Watts

This book is essential reading for modern business leaders. It covers how powerful and effective modern marketing should share a company's brand story with its customers through content marketing. Brands in Glass Houses discusses how to engage with customers with transparency and honesty, and details the most effective strategies for doing so. The experienced authors share their detailed knowledge of the marketing lifestyle in the content marketing world and explain how providing your readers with compelling stories will increase sales for your business. Essentially, the book covers how successful companies communicate with their customers, rather than talk at them.

Want to read more reviews of this book or buy it? Check out the link below:

Contributor: Charlotte Powell from iPresent

#2 Designing Brand Identity by Alina Wheeler, Debbie Millman

As the title implies, this book is a complete guide on everything an entrepreneur would need to know about business branding. It describes a five-phase process for branding that can be applied to almost any business. Some examples of what the book helps entrepreneurs with are application design, brand strategy, and business identity. The latest edition of the book, the 4th edition, is updated for modern business, with more of a focus on social media and digital presence. I personally found this book very helpful in creating Advancing Science Worldwide’s brand identity.

Want to read more reviews of this book or buy it? Check out the link below:

Contributor: Rithvik Musuku from Advancing Science Worldwide

#5 Start with Why by Simon Sinek

Leaders with the most influence all think, act and communicate the same way, which is the opposite of everyone else. Most explain what or how they do it, but when you start with “Why” you don’t manipulate, but inspire action.

Want to read more reviews of this book or buy it? Check out the link below:

Contributor: Stephen Seidel from The Seidel Agency

#9 The Art of the Start by Guy Kawasaki

Many start-ups get bogged down or focus on the wrong priorities, but Guy takes you from raising money to hiring the right people, to brand positioning, and onward to creating buzz, through fostering a community and more.

Want to read more reviews of this book or buy it? Check out the link below:

Contributor: Stephen Seidel from The Seidel Agency

#11 Never Eat Alone by Keith Ferrazzi

The secret to climbing the ladder of success is reaching out to other people, to leverage the power of relationships, so that everyone wins. By helping friends connect with other friends and constantly “pinging” even when you don’t need anything, you enable an easy ask when the time is right.

Want to read more reviews of this book or buy it? Check out the link below:

Contributor: Stephen Seidel from The Seidel Agency

#12 The Tipping Point by Malcolm Gladwell

In order to have the magic moment when something spreads like wildfire, you need to have 3 types of people; the maven that knows everything, the connector to facilitate your network, and the sticker or salesperson to drive the idea to the right audience.

Want to read more reviews of this book or buy it? Check out the link below:

Contributor: Stephen Seidel from The Seidel Agency

#13 The Brand Gap by Marty Neumeier

If you're looking for a comprehensive book, which covers everything from branding best practices to how to test brand concepts most efficiently, and even contains a 200+ word glossary for the entry to mid-level (acting) brand strategist, this is the one! There is a little bit of outdated material (it was written in 2005), but the essence of the book is about attitude - and, this book does a great job of showing you how to best portray your brand.

Want to read more reviews of this book or buy it? Check out the link below:

Contributor: Reuben Yonatan from GetVOIP

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Written by Taegan Lion