If you’re looking for a comprehensive book, which covers everything from branding best practices to how to test brand concepts most efficiently, and even contains a 200+ word glossary for the entry to mid-level (acting) brand strategist, this is the one! There is a little bit of outdated material (it was written in 2005), but the essence of the book is about attitude – and, this book does a great job of showing you how to best portray your brand.
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Contributor: Reuben Yonatan from GetVOIP