As the title implies, this book is a complete guide on everything an entrepreneur would need to know about business branding. It describes a five-phase process for branding that can be applied to almost any business. Some examples of what the book helps entrepreneurs with are application design, brand strategy, and business identity. The latest edition of the book, the 4th edition, is updated for modern business, with more of a focus on social media and digital presence. I personally found this book very helpful in creating Advancing Science Worldwide’s brand identity.
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Contributor: Rithvik Musuku from Advancing Science Worldwide