This book is essential reading for modern business leaders. It covers how powerful and effective modern marketing should share a company’s brand story with its customers through content marketing. Brands in Glass Houses discusses how to engage with customers with transparency and honesty, and details the most effective strategies for doing so. The experienced authors share their detailed knowledge of the marketing lifestyle in the content marketing world and explain how providing your readers with compelling stories will increase sales for your business. Essentially, the book covers how successful companies communicate with their customers, rather than talk at them.
Want to read more reviews of this book or buy it? Check out the link below:
Contributor: Charlotte Powell from iPresent