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Why You Should Be Outsourcing The Marketing For Your Business

We’ve all heard the awe-inspiring stories of businesses that started outsourcing their marketing and then grew to amazing heights, but what’s the truth of the matter. Should you be outsourcing your marketing? We asked industry leaders for their take, here is what they had to say…

#1 Diversity of Talent

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One of the biggest advantages a business has in outsourcing marketing is the ability to pull from a wide pool of talent. Internal teams are often limited based on geographic location, and they often tend to be limited in terms of experience across marketing channels. Marketing is multifaceted, and businesses can leverage any number of marketing channels. Finding one or two people who have in-depth expertise in several is rare. Working with an outside organization, such as an agency, allows you to get a diversity of talent without having to hire each of those people as a full- or part-time employee.

Contributors: Shannon Howard from Overit

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#2 Parts and Accessories already included

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If your company engages in any kind of marketing, you’ll inevitably spend hundreds of hours researching the best marketing tools, SAAS solutions, and online platforms to support your efforts. Many of these services require a payment up front, or a monthly subscription fee. In short, the technology can get costly. Agencies often come with their own toolkits, and absorb the cost of those subscriptions within the service agreement they have with their clients. Plus, they’ll be experts at using those tools, so you can ask for specific metrics and results and they’ll already know how to get it done for you.

Contributors: Miné Salkin from Powered Labs

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#3 It’s Cost-Effective

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According to the U.S. Bureau of Labor Statistics’ 2018-19, the median annual salary for a marketing specialist is over $60,000/year. Broken down, this equates to about $5,000 a month, not including the added costs like insurance or vacation pay. This number more than doubles for a marketing manager with years of experience under their belt. Depending on your marketing needs, the costs for an agency can be significantly cheaper than hiring a full-time employee. Not only that, but you have access to multiple marketing specialist instead of only one on your payroll.

Contributors: Brian Gow from Scheel Window & Door

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#4 A larger pool of knowledge to pull from

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When you outsource marketing for your business you can instantly triple or even quadruple the pool of knowledge that you get. Because marketing agencies often have many dedicated specialists working on your behalf, you can get some of the best. As long as you end up with an agency that dedicates resources to each client appropriately, you'll end up benefiting financially.

Somebody dedicated to local search engine optimization and another conversion rate optimization is going to perform much better than someone who knows a little bit about everything but not a lot about anything. The saying Jack of all trades, master of none couldn't be truer when it comes to outsourcing marketing.

Contributors: Nick Leffler from Exprance

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#5 Leverage the talents of a pre-assembled dream team

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Unlike hiring a single individual or a small group of marketing professionals to work in-house, you can enjoy the immediate benefit and expertise that agencies offer by default: a collective of highly qualified, diversified digital and creative professionals. In fact, agencies devote a surprising portion of their HR and recruitment on getting the absolute best talents they can find, or even offer to relocate from other cities.

Rather than hiring individuals at your company to fulfil singular traditional roles like designer, copywriter, or web developer, you can immediately leverage the talents of an agency who will be able to offer you a much wider scope of services and expertise in one team.

Contributors: Miné Salkin from Powered Labs

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#6 Leave it to the experts

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Why spend hours and hours trying to learn marketing just to do a mediocre job, when you could hire experts to do it for you (and do it well)? Sure, you could spend the time to learn how to do your own taxes too, but it's easier to hire a professional to do them so you don't have to go through the hassle of doing them yourself. Plus, it saves you from having to deal with the consequences of not doing them right in the first place.

Contributors: Andrew Schutt from Elevated Web Marketing

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#7 Get your time back

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If you’re a business owner, you (obviously) have a business to run. You might also have employees to deal with, customers to help, schedules to coordinate, and a host of other things that need to get done. The last thing you want to do is have to worry about posting on your Facebook page or checking your Google Analytics dashboard. Spend your time doing what you’re good at, and let someone else who’s good at marketing take care of it for you.

Contributors: Andrew Schutt from Elevated Web Marketing

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#8 With an agency, you get everything under one roof

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A full marketing team would include a graphic designer, an UI/UX designer, a web developer, a copywriter, a social media specialist, a paid marketing specialist, a SEO specialist and a digital marketing manager. Imagine the cost to hire all of them to do the marketing work for you. That is where the biggest benefit of an agency lies. When you hire an agency, you essentially get the whole team to work for you. You don't have to:

  • Manage your employees.
  • Care about employees coming in late.
  • Hiring another employee when he/she leave.

With an agency, you get everything under one roof.

Contributors: Stan Tan from Selby's

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#9 Expand Reach

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Outsourcing our marketing has helped us expand our Noodle World Facebook and social media presence many times over. Our in-store guests have commented that they are impressed with our new Facebook page and appreciate the daily comments and photos that are posted, many of which are quite humorous. We feel that the services offered by the marketing firm we use (Hype Well) are first-rate and unparalleled.

Contributors: John Mekpongsatorn Jr from Noodle World

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#10 Compete

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We’ve found that outsourcing our marketing has been extremely important. The playing field has been leveled and even smaller businesses can compete to get the word out because of social media. It’s how people find out about anything and everything this day and age. Outsourcing our marketing efforts to an experienced agency (Hype Well) has boded well for us since we started in 2013.

Contributors: Trisha Hetherington from Pretty Kitty Wax

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#11 They Do Marketing and Only Marketing

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As an app development agency, we really don’t have the time (or the desire) to stay on top of new marketing practices, monitor Analytics and Adwords each day, and manage our social ads - while also staying current on the best app development practices.

The marketing team that we’ve outsourced to, however - they have both the time and the desire. While my staff focuses on the areas that we are excellent at, we outsource things that we aren’t experts at to the people who actually are experts. When a new Google update comes out that affects our organic traffic, I may not notice it - but our marketing partners catch it immediately.

Contributors: Mike Sims from ThinkLions

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#12 Agencies Have Widespread Skills

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We could hire in an in-house marketer, but likely they would not be an expert across every area of marketing. ‘Marketing’ in itself, describes a wide range of different activities; each of which has their own nuances. A marketer can spend a whole lifetime learning and never learn all there is about Adwords - let alone learn enough to become an expert across all marketing channels.

Marketing agencies on the other hand, hire in a variety of experts to cover different marketing areas. No matter how our marketing plan shifts, our marketing agency is able to add a member to our account that is an expert in any specific marketing area. For us to do that in-house, we’d have to interview and hire multiple staff members - and we probably still wouldn’t be as effective as our agency is in delivering results.

Contributors: Mike Sims from ThinkLions

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#13 Fresh Perspective

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Outsiders bring a fresh perspective, best practices from other categories and new energy to the team.  When the work is done you just shake hands and part ways.  Everyone feels good about the outcome and no one¹s feelings get hurt like what can  happen in a layoff.

Contributors: Paige Arnof-Fenn from Mavens & Moguls

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#14 Keep Up With Trends

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Unless you are a large company who has a dedicated marketing person, the requirements of the public and outlets changes too fast to keep up for a business owner. We have to focus on our business and not items such as marketing that can so easily be outsourced.

Contributors: Robert D. Sollars from Robert D. Sollars

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#15 It Can Free Up Internal Resources for Other Purposes

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Outsourcing marketing to external service providers can give your company resources that otherwise aren’t available in-house. It can also free up your business resources that would otherwise be used in fulfilling these marketing roles. With having experts in their particular niche working on certain parts of your business, those functions can be well taken care of, leaving you with no worries on using your resources for salaries, recruitment, and training of employees in those areas.

Contributors: Derek Gallimore from Outsource Accelerator

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#16 It Requires Little to No Initial Capital Investment

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When outsourcing marketing, you wouldn’t have to drain a lot of cash to start that particular business function you wish to contract from external service providers. It eliminates the need to put in a huge capital investment for things like infrastructure, employee recruitment, and training, as well as the daily production expenses.

Contributors: Derek Gallimore from Outsource Accelerator

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Written by Zak Parker

Article Writer, Pianist, Internet Marketing Enthusiast; I delve into a variety of creative mediums and take advantage of what they have to offer. With experience in SEO, Dropshipping, Affiliate Marketing and Advertising, I'm a plethora of general marketing knowledge and enjoy helping those new to the game get their foot through the door. I'm always excited to hear of the latest method, or if the chance presents itself, create my own.

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