As an app development agency, we really don’t have the time (or the desire) to stay on top of new marketing practices, monitor Analytics and Adwords each day, and manage our social ads – while also staying current on the best app development practices.
The marketing team that we’ve outsourced to, however – they have both the time and the desire. While my staff focuses on the areas that we are excellent at, we outsource things that we aren’t experts at to the people who actually are experts. When a new Google update comes out that affects our organic traffic, I may not notice it – but our marketing partners catch it immediately.
Contributors: Mike Sims from ThinkLions