If your company engages in any kind of marketing, you’ll inevitably spend hundreds of hours researching the best marketing tools, SAAS solutions, and online platforms to support your efforts. Many of these services require a payment up front, or a monthly subscription fee. In short, the technology can get costly. Agencies often come with their own toolkits, and absorb the cost of those subscriptions within the service agreement they have with their clients. Plus, they’ll be experts at using those tools, so you can ask for specific metrics and results and they’ll already know how to get it done for you.
Contributors: Miné Salkin from Powered Labs