One of the biggest advantages a business has in outsourcing marketing is the ability to pull from a wide pool of talent. Internal teams are often limited based on geographic location, and they often tend to be limited in terms of experience across marketing channels. Marketing is multifaceted, and businesses can leverage any number of marketing channels. Finding one or two people who have in-depth expertise in several is rare. Working with an outside organization, such as an agency, allows you to get a diversity of talent without having to hire each of those people as a full- or part-time employee.
Contributors: Shannon Howard from Overit