Marketing 101: How Allowing Guest Posting Can Help Your Blog Grow

Those who seek to guest post are likely looking to build backlinks to their own website from yours so that they can rank better in Google. Building backlinks to other sites with a good domain authority is one of the best ways to increase your page rank. By allowing guest posting, it makes it much easier for you in the future to guest post on other people’s sites if they have blogs of their own - it serves as a reciprocal trade. The only downside to this is that not all who seek to guest post have their own blog.

Contributor: Eileen Bau from thebhwgroup.com

It encourages thought leaders to host content on your blog, showing your industry leadership and relevancy.

Contributor: Jonathan Jeffery, Marketing Manager from 24Slides.com/templates

As industry experts, some of our clients are in a good position to ask bloggers to ask if they'd feature an article on their blog written by our client. The article can include a backlink to the client's website which has SEO benefit.

Contributor: Sam Ernest-Jones from passion.digital

Sourcing and approaching influencers with a strong social media following and asking them if they would be interested in writing an article for our client's blog. Once published we ask the blogger to post the blog on their social channels. This is also a useful technique for enabling you to get your content in front of new audiences.

Contributor: Sam Ernest-Jones from passion.digital

Contributor: Brian Schofield at Trailblaze Marketing (a full-service digital marketing agency).

It's a cost-effective way to crowdsource content that will help bring in new traffic through search engines. 

Contributor: Jonathan Jeffery, Marketing Manager from 24Slides.com/templates

It's a great way to connect with fellow bloggers, to establish new partnerships with them and work together. You can swap interviews, sell each other's products etc.

Contributor: Gregory Golinski from yourparkingspace.co.uk

The good thing with guest posting also is that you can publish new content on a regular basis without having to write it yourself or pay a copywriter. This leaves you more time to market your blog, as writing takes lots of time.

Contributor: Gregory Golinski from yourparkingspace.co.uk

If your visitors see that famous bloggers and influencers took the time to publish something on your blog, it'll make them realize that your website is highly interesting and relevant. In a way, these famous bloggers are vouching for your website.

Contributor: Gregory Golinski from yourparkingspace.co.uk

Your readers might enjoy a fresh perspective or a different slant on your topic -- or even on a different topic that is related -- or not. But you need to watch out. Sometimes readers want to read about your topic and that is what they always expect. 

Contributor: Arlene Miller from bigwords101.com

This is probably the most direct, effective element of featuring guests on your blog: Your network is exposed to their network, and vice versa. If you set it up right — this looks like:

Setting up enough time to schedule out promotions on your various channels building up buzz around the share taking time for guerrilla style shout outs photos together before, during and after the share, the options are limitless!

This is a surefire way for both of you to walk away with more subscribers, a greater audience and you’re both able to reach into a different demographic than perhaps you normally have influence in.

Contributor: Eric Hobbs, CEO of Technology Associates, a Managed Services provider based in Cary, NC