Those who seek to guest post are likely looking to build backlinks to their own website from yours so that they can rank better in Google. Building backlinks to other sites with a good domain authority is one of the best ways to increase your page rank. By allowing guest posting, it makes it much easier for you in the future to guest post on other people’s sites if they have blogs of their own – it serves as a reciprocal trade. The only downside to this is that not all who seek to guest post have their own blog.
Contributor: Eileen Bau from thebhwgroup.com