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Essential Marketing Books MBA Students Need to Read In 2020

These lessons in marketing masterclass will stay with you for a long time

This year is an interesting time to be graduating from or pursuing an MBA course. An global uncertain climate makes these reads even more important this year.

We reached out to educators and MBA alumni to find out which books they recommend. The result is this list, complete with books that have applicable examples and interesting, inspiring stories that demonstrate the power of marketing during unstable economies.

So, get reading and elevate yourself above the rest with knowledge that will complement your experience as a student and future graduate.

This contribution was made by Stacey Kehoe from Brandlective Communications Ltd

Get Online by Stacey Kehoe

Many businesses still operate offline, honouring traditional business methods and utilising personal relationships. This works to a point but what happens when your market becomes saturated? How can you continue to reach your business objectives without a steady stream of leads? How can you stand out from the crowd or keep digital-savvy upstarts at bay?

Could a digital marketing pipeline give you an edge over your competition? The six simple steps in this book will enable you to build an effective digital marketing strategy to complement, support and grow your traditional marketing methods so that you can continue to attract enough leads to sustain consistent and steady growth in your business. Read Get Online to: Debunk common misconceptions about digital marketing and social media: Plan an effective, sustainable lead-generating marketing strategy in 6 easy steps: Know how much you should spend on digital marketing to get results Create content that really connects with your audience: Nurture prospects and convert them into paying customers. If you want to embrace all the opportunities digital marketing provides, this book provides solid, easy-to-understand advice that works.

This contribution was made by Simon Hansen from Home Brew Advice

Modern School Business Administration by Guthrie

What makes this book perfect for budding business administrators is that it covers a wide range of topics ranging from school business, business concepts, and multiple reference work, making it one of the most informative books around.

This contribution was made by Erico Franco from Agência de Marketing Digital

Professional Services Marketing by Mike Schultz

I’ve read the book while doing my MBA and took a long time to read it but is a perfect book for a MBA student. Although it is a book that requires a good effort from the reader, it is ideal as it gives a deeper marketing view of what is passed in the classes by the teacher and by the other classmates.

This contribution was made by Osama from Outfitrs

The Personal MBA by Josh Kaufman

This book is an excellent choice for anyone looking for business education. The book is divided into small sections and each section takes less than 5 minutes to complete. Due to nature of its format, I found reading it easy and fun. It is easy to understand and digest as well. I recommend this book.

This contribution was made by Ammar Shahid from SuperheroCorp

Marketing by Gary Armstrong

This book gives an in-depth knowledge of marketing concepts, principles and jargons that a college student must be aware of in order to excel his/er career as a professional marketer.

This contribution was made by Jennifer Bomberger from EmmSales

Getting Everything You Can Out of All You’ve Got by Jay Abraham

This book has tons of great information and insights that may seem obvious, but can be easily overlooked. In addition, the book is written in a very clear, easy to understand verbiage. I truly believe any business professional can benefit from reading this book-regardless of if they have an MBA or not!

This contribution was made by Scott Bierbryer from Leanprop

Influence by Robert B Cialdini

Cialdini’s Influence: The Psychology of Persuasion was a required book during my core coursework at Wharton. It uses a combination of research and real examples to showcase the most powerful influencing techniques such as social proof and reciprocation. What is truly great about this book is how the framework that has stood the test of time. It was built from offline sales techniques like that used in car dealerships and supermarkets, but has modern application to digital marketing. This makes it equally useful for a sales team optimizing their calling and email processes or a marketer carefully refining offers and copy in a Facebook campaign.

This contribution was made by Bill Corbett from Corbett Public Relations

Start With Why by Simon Sinek

If you are not familiar with the TED Talk that Simon Sinek gave on this topic watch it today. For anyone who wants to consult with businesses or work with brands, they must understand the Why? Not what a company does or how they do it, Why they do it is the critical and foundational step here.

This contribution was made by James Both from One Hour Smart Home

Tribes by Seth Godin

I recommend the book Tribes because it provides the context for modern influencer based marketing on platforms like Instagram, Facebook and Youtube. What’s surprising about the book is that it predicted the success of these platforms long before they were the giants they are are today. I think the story it tells of human psychology is a timeless one, and it can help make the principals you learn in an MBA marketing program more effective.

This contribution was made by Ahmed Ali from Centriq

#AskGaryVee by Gary Vaynerchuk

Vaynerchuk’s most recent book is the best book for marketers right now. It has the most comprehensive and up-to-date ideas about how to sell online. It’s been described by other reviewers as honest, practical, unconventional, and even outrageous. With this book, you can learn how to use Twitter effectively, hire the right people, create a personal brand, and even stay healthy.

This contribution was made by Melanie Musson from LAInsuranceQuotes

The Portable MBA in Marketing By Charles D. Schewe

This book focuses on the importance of a strong foundation in business marketing. The strategies shared promise a positive result regardless of what happens in the economy. The authors drive home the importance of knowing your customers and meeting their expectations.

This contribution was made by Mike Khorev from MikeKhorev

All Marketers are Liars by Seth Godin

Seth Godin is obviously one of the greatest authors for marketing books in the past decade or so, and I have to say All Marketers are Liars is probably his best, with the core idea (despite the title) that marketers aren’t really liars—despite the popular belief—-, but rather, storytellers. All in all, this book provides a really refreshing insight and might change your paradigm about marketing. While you may agree or disagree with what Godin presented in this book, you’ll find new ideas from a unique point of view that might inspire you, including to make your counter-argument. This book mainly emphasizes that you don’t really need to resort to dishonesty in your marketing efforts, but you must always maintain good storytelling at all costs.

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Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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