Marketing is such a wide open field that we find beginners often get lost. There are many paths to take, so how is a beginner to know what’s the authoritative source of wisdom they should listen to?
That’s where our fantastic list comes in. We always reach out to experts about which books to recommend for beginners. We found that authors such as Seth Godin and Jonah Berger are a great entry to this field. The most important concepts are focused on, and their writing is approachable for beginners.
What elevates these books above the rest, though, is their catchy style of writing. Lots of marketing books are written as a cash grab, and it’s hard to find quality writers who are also experts in marketing. That’s why these are the 12 diamonds in the rust.
This contribution was made by Sue L Canfield from Ausoma
Permission Marketing by Seth Godin
Understanding how to market to potential customers is vital. Seth Godin’s book, Permission Marketing, helps a beginner understand how to get permission to market to potential customers in a way that the customer is actually looking forward to what you are marketing. His way of thinking as shared in this book is still relevant to today’s market and in my opinion, the best way to market any business.
This contribution was made by Liviu Tanase from ZeroBounce
All Marketers Are Liars by Seth Godin
If you’re still wondering what marketing is all about and how it works, this book is for you. All of Seth Godin’s books are a must-read for marketers, but this one stands out. Using accessible language and vivid examples, it shows you why storytelling is at the core of great marketing and how people will always choose a product over another – just because it tells a better story. You’ll become a better marketer after reading this book and you’ll learn a lot about yourself and your own shopping choices.
This contribution was made by Liviu Tanase from ZeroBounce
Everybody Writes by Ann Handley
If you’re new to marketing, please read everything Ann Handley writes – you’ll learn so much. “Everybody Writes” is, indeed, your go-to guide to crafting the best content you can for your audience. The book is packed with actionable tips and examples that show you the difference great writing can make. Whether you write articles, social media captions or podcast scripts, you’ll walk away with invaluable advice. Keep this book on your desk and read it whenever you feel stuck or are not sure how to shape your next phrase.
This contribution was made by Steven Mack from Simple Solutions Fitness
This Is Marketing By Seth Godin
I am suggesting this book because Seth Godin takes the time to approach marketing from a complete and unique perspective. He explains both the why and the how in This is Marketing. It’s refreshing to know the difference between tactics and an overall strategy.
This contribution was made by Vince Massara from BADMINTON PASSION
Kotler on Marketing by Philip Kotler
I think that every marketer should read this book, First of all, it is easy to find, it’s published in twenty languages and also, this book can add a strong impact on a marketer’s career.
This contribution was made by Melanie Musson from QuoteInspector
The Marketing Book By Jason McDonald
In an easy-to-read style, this book shares the basics of marketing so that someone with no experience will feel confident enough to launch into marketing after reading. The concepts in this book are so fresh and relevant that even a successful marketer will discover new techniques and ways to improve.
This contribution was made by Will Hankinson from IntroCave Intro Maker
Start Small, Stay Small by Rob Walling
Start Small, Stay Small is a fairly short but action-packed book (action in the sense of actions you can take, not Arnold Shwarzenegger). Some of the advice is a little dated (fingers crossed for a new edition soon!), but the spirit of the book is still highly relevant. One of the core ideas here is that there isn’t any sort of marketing magic. There’s going to be a bit of a learning curve with whatever channel you pick, but you have to keep a can-do attitude and keep trying different things until you find something that works. From the point of view of someone just starting out, expect to come away with a bunch of things you can try with your own business.
This contribution was made by Wes Marsh from eRep CPQ
Influence: The Psychology of Persuasion by Robert B. Cialdini
As marketers, our goal is to educate, persuade, and encourage our audience to take specific actions aligned with our goals. As a beginner, it’s critical to understand why people respond to stimuli in a certain way. Dr. Cialdini clearly outlines six principals used in Marketing, Sales, and our own personal interactions. You’ll notice that you’ve seen them in your own life too. Not only will you learn ways to get people to say yes, you’ll see how to do it ethically too. I’ve re-read this book a number of times over the last two decades, and I pick up new things every time I read it. You’ll love it.
This contribution was made by Sam White from Soul CBD
The 22 Immutable Laws of Marketing by Al Ries
This book is awesome! As we all look at new technologies like AR and machine learning, it’s easy to forget the core principles that connect customers to the brand, product, or service. The 22 Immutable Laws of Marketing breaks down the rules of marketing down into 22 digestible chunks of wisdom and insight. This book gives a marketer a great reminder of the core principles that drive our actions.
This contribution was made by Rebecca Bowden from Mint Metrics
Contagious by Jonah Berger
Have you ever wondered why certain products or ideas go viral? This book answers that question and more. It equips you with the tools and knowledge to create your own viral content and products. It’s packed with fascinating case studies and anecdotes that will keep you turning every page. Every marketer should read this book.
This contribution was made by Earl McCoy from Penny Photographics
The Referral Engine by John Jantsch
This needs to be on any small business owners read list. It helped us understand what clients we wanted to attract. How to measure your lead generation from your ideal clients and how to nurture that relationship. Most importantly, it gave us the confidence to ask our best clients for referrals in a strategic way.
This contribution was made by Majid Fareed from James Bond Suits
The Conversion Code by Chris Smith
This book teaches us how to do marketing in this digital age. Must read it if you are new to marketing.