12 Best Marketing Books Written For Beginners

Understanding how to market to potential customers is vital. Seth Godin’s book, Permission Marketing, helps a beginner understand how to get permission to market to potential customers in a way that the customer is actually looking forward to what you are marketing. His way of thinking as shared in this book is still relevant to today’s market and in my opinion, the best way to market any business.

If you’re still wondering what marketing is all about and how it works, this book is for you. All of Seth Godin’s books are a must-read for marketers, but this one stands out. Using accessible language and vivid examples, it shows you why storytelling is at the core of great marketing and how people will always choose a product over another – just because it tells a better story. You’ll become a better marketer after reading this book and you’ll learn a lot about yourself and your own shopping choices.

If you’re new to marketing, please read everything Ann Handley writes – you’ll learn so much. “Everybody Writes” is, indeed, your go-to guide to crafting the best content you can for your audience. The book is packed with actionable tips and examples that show you the difference great writing can make. Whether you write articles, social media captions or podcast scripts, you’ll walk away with invaluable advice. Keep this book on your desk and read it whenever you feel stuck or are not sure how to shape your next phrase.

I am suggesting this book because Seth Godin takes the time to approach marketing from a complete and unique perspective. He explains both the why and the how in This is Marketing. It’s refreshing to know the difference between tactics and an overall strategy.

I think that every marketer should read this book, First of all, it is easy to find, it’s published in twenty languages and also, this book can add a strong impact on a marketer’s career.

In an easy-to-read style, this book shares the basics of marketing so that someone with no experience will feel confident enough to launch into marketing after reading. The concepts in this book are so fresh and relevant that even a successful marketer will discover new techniques and ways to improve.

Start Small, Stay Small is a fairly short but action-packed book (action in the sense of actions you can take, not Arnold Shwarzenegger). Some of the advice is a little dated (fingers crossed for a new edition soon!), but the spirit of the book is still highly relevant. One of the core ideas here is that there isn’t any sort of marketing magic. There’s going to be a bit of a learning curve with whatever channel you pick, but you have to keep a can-do attitude and keep trying different things until you find something that works. From the point of view of someone just starting out, expect to come away with a bunch of things you can try with your own business.

As marketers, our goal is to educate, persuade, and encourage our audience to take specific actions aligned with our goals. As a beginner, it’s critical to understand why people respond to stimuli in a certain way. Dr. Cialdini clearly outlines six principals used in Marketing, Sales, and our own personal interactions. You’ll notice that you’ve seen them in your own life too. Not only will you learn ways to get people to say yes, you’ll see how to do it ethically too. I’ve re-read this book a number of times over the last two decades, and I pick up new things every time I read it. You’ll love it.

This book is awesome! As we all look at new technologies like AR and machine learning, it’s easy to forget the core principles that connect customers to the brand, product, or service. The 22 Immutable Laws of Marketing breaks down the rules of marketing down into 22 digestible chunks of wisdom and insight. This book gives a marketer a great reminder of the core principles that drive our actions.

Have you ever wondered why certain products or ideas go viral? This book answers that question and more. It equips you with the tools and knowledge to create your own viral content and products. It’s packed with fascinating case studies and anecdotes that will keep you turning every page. Every marketer should read this book.

This needs to be on any small business owners read list. It helped us understand what clients we wanted to attract. How to measure your lead generation from your ideal clients and how to nurture that relationship. Most importantly, it gave us the confidence to ask our best clients for referrals in a strategic way.

This book teaches us how to do marketing in this digital age. Must read it if you are new to marketing.