24 Marketing Books Entrepreneurs Must Read In 2020

Content Inc. was one of the most instrumental keys to my success as a real estate agent and entrepreneur. Joe Pulizzi lays out the foundation of a successful content marketing plan that can truly change your business. I started implementing his strategies immediately, being sure to follow his steps in order. Within four months, I was already ranking my website near the top of Google’s search results in my market via blogging. Absolute game-changer.

This book is a must for any business owner. It explains the essence of marketing and battles any misconception that the audience might have about the value of marketing a business. It’s written by one of the best marketers of our times and is easy to read and understand.

This book is written for business owners who know that SEO is important but don’t really know what it is. It’s very detailed and is accompanied by online tutorials and tools provided by the author. This is an important book for anyone who wants to use SEO as a part of their business strategy.

Having a good business idea and the right skills to implement it is not enough. Entrepreneurs also need to learn how to sell it to become successful. This book shows a sales system that can be mastered even by people who hate sales. It’s filled with examples, scripts and processes that a business owner can immediately apply to their business.

This book has been a great asset to my company. While social media is a large part of everyone’s lives, including your customers, you must think about why, and if your company should get involved in it. Your efforts through social media need to have progress and reward, and this book really helps with that. It is not just a book filled with business anecdotes and ‘theories’ it really digs deep into the topic, and gives valuable and realistic methods to implement into your business.’

In Mike Berland’s new book Maximum Momentum: How to Build it and How to Keep It, the key to true momentum is revealed, beginning with the simple physics formula— mass x velocity. This book is designed to give readers the inside scoop on how successful people, companies, and movements fuel their momentum. Included is the framework for a Momentum Matrix—introducing five drivers that decode the science into effective, applicable, measures that can be used for others to fuel their own business momentum forward.

The book walks readers through nineteen traction channels ranging from Google Ads to publicity stunts, weighing the costs and benefits of each channel in a highly methodical fashion. The authors encourage the reader to ignore previous biases about the efficacy of particular strategies, prompting honest consideration and a robust brainstorming process. Readers are encouraged to test, re-test, and eliminate strategies over time, eventually choosing a bullseye channel that consistently delivers provable results.

Instead of focusing on fast-changing marketing tactics, the author provides a highly structured way of growing tech companies through marketing from building growth teams to covering the different stages of the funnel. Tactics change fast in the digital environment where algorithms get updated frequently and new platforms (e.g. like TikTok) emerge. But taking a structured approach to growing a tech company remains fundamental to successful marketing despite the constant changes. And this is why Hacking Growth is highly recommended.

I’m sure you’ve probably had this submitted over a thousand times. Jordan Peterson’s book is a blessing to anybody facing the arbitrary tyranny of rivals in your niche. Peterson’s book packages his scientific guide to confidence and responsibility into digestible, bite-size truisms at the start of each chapter. If you read a chapter a day, before long you will enter the workplace with the ideas ready to face-up to marketing challenges posed by your peers as well as have the confidence to believe in your own methods own actions. It is a book within books. The chapters focus on entirely different aspects, so you can check the index and dive into different marketing strategies that you what you want action right now. It doesn’t have to be a chronological book.

Ca$hvertising takes the biggest advertising tips from the greatest advertisers on the planet (going back to the beginning of advertising) and packs them into a book that is not only easy to read, but also easy to use as a field manual when you are sitting down to write ad copy. You will want to grab a highlighter when you read this one because you are guaranteed to walk away with at least a dozen great ideas that you will be able to implement right away.

This book gives you all the tools you need to define what your business stands for and to turn it into a brand. As one of the top marketing experts in the world, Sally Hogshead believes all brand communication is built upon seven key features: passion, innovation, alarm, power, prestige, mystique, and alert. Which one describes you best? By the time you finish reading this book, you’ll know what your main trait is and how to use it to fine-tune your communication. You’ll gain an edge over your competitors because you’ll have a better understanding of who you are and how you can express that to your best advantage.

Only 4% of businesses ever actually get over a million dollars in revenue, and every single fortune 500 company is outsourcing currently and yet most small businesses have never considered that as an option. This book gives practical steps and proven best practices for entrepreneurs to leverage VA services in scaling and growing their business.

Blue Ocean Strategy sold more than 3.5 million copies with the idea that instead of competing in a given market, it is better that you believe yours.. Kim and Mauborgne return with Blue Ocean Shift to offer processes, tools, resources and new research so you can create your blue ocean. The authors include case studies of numerous companies that went from highly competitive markets to own their niche.

The best marketing book for entrepreneurs is minimalist marketing. It a great book that helps entrepreneurs work their marketing with a message, and how you can be successful with a low budget message that hits home. it gives get insight into how charities can properly make the most of their audience that can be applied to any business.

Platform offers a unique perspective on an element of marketing that is on the rise: personal branding. For entrepreneurs especially, personal branding can heavily contribute to the success of their company. Cynthia Johnson’s playful anecdotes, comprehensive real-life examples and very matter of fact tone allow for a fun and engaging read without realizing that the amount of information you had just consumed could fit in a textbook! By offering additional resources throughout the book, she takes the beauty of reading and learning one step further by allowing readers to actually apply theories and explore resources themselves.

When most entrepreneurs are starting out on a new business adventure, the cash flow might not be there yet, so stretching your marketing dollar as far as it will go is imperative. This guide offers numerous tips on how to begin, including utilizing content marketing, email marketing and other strategies to help brand your company.

Robert Cialdini wrote the most popular business book of all time. With the help of various case studies and stories, he highlights the method to shift your customer’s attention before you present the offer. This book will help you to hone your marketing intelligence. Reading this book will give you help in growth of your business.

Whether you’re new in the marketing field or want to upgrade your thoughts, this book by Jen Sincero will teach you how to be pro in your field. It offers inspiring stories, life-changing insights, and tough thoughts to deal with challenges you will face in marketing and other business fields.

This book illustrates how to turn hobbies, skills, and interests into profit-making ventures. Mariotti describes the characteristics of the successful entrepreneur and covers the nuts and bolts of getting a business up, running and successfull.

This book teaches us how to build relationships, trust, and transparency with your audience. If you are building your own company must read it.

This book gives you insights into the basics of marketing besides telling you the ways to make an effective marketing plan to boost your business and enhance your customer base.

This book will help entrepreneurs with setting up the prices in each stage of their product/service they provide in their business. The strategies mentioned are easy to implement. I consider Pricing Strategy to be a must-read for anyone serious about understanding the pricing side of business.

Gerber’s book entitled the ‘E-Myth Revisited’ is a great starter book for budding entrepreneurs as it details the common mistakes that small business owners make and highlights the remedies that keep business owners on their feet.

I recently started a new role at Summit Digital Marketing where I am now managing a team to help complete all the things that were once solely on my plate. I was having trouble giving up control of the tasks and workflows I had worked so hard to help create, yet I was overwhelmed with all of the new responsibilities of having to manage a new team. The New One Minute Manager has helped me give control and empower my team so that they can manage themselves and come to me when they need advice or guidance. It has been an easier transition for me (and my team!) since I read this book! I highly recommend for any young professionals looking to best manage their time and the time of those under them.

This book takes the reader on a journey from little to no knowledge of how to market a business to an understanding and readiness to jump into marketing with both feet and feel confident about getting results.