It’s a start-up age we’re living now. The recurring themes of slides in the office, ping-pong tables make all start ups blend into one bland image that you don’t necessarily want.
For differentiating yourself, marketing is your perfect tool. Providing a great overview of all the marketing methods and concepts, these books have been shortlisted specially for startups.
If you want to keep learning from the best, applying new methods and adapting to new market conditions, these books are your best friends.
This contribution was made by Christine Outram from Everydae
Sell More Faster by Amos Schwartzfarb
Every entrepreneur needs help finding product-market fit and getting more customers. No book is clearer on the process than Sell More Faster. Written by Amos Schwartzfarb, a former Techstars managing director, you’ll read this book, implement the advice, and sleep at night, knowing you have a plan.
This contribution was made by Alex Membrillo from Cardinal SEO Company
Start Something That Matters By Blake Mycoskie
Start Something That Matters tells the compelling story of the founder of TOMS Shoes and One for One, a business model that has helped to shape cause marketing, profit, and social good. This book is perfect for anyone who wants to make a difference in the world and start-up a business. In my option TOMS has set the standard in incorporating social responsibility into their for-profit business model. The company launched in 2006 with the one-for-one model. Their first product, shoes, was launched with a simple concept. When they sell a pair of shoes, a new pair of shoes is given to an impoverished child. Since launching, TOMS has given more than 86 million pairs of new shoes to children in need. TOMS has also expanded to include the gift of sight, water, safe births, and kindness.
This contribution was made by Ali Rizvi from Dream Superhero
Pre-Suasion by Robert Cialdini Ph.D.
Robert Cialdini wrote the most popular business book of all time. With the help of various case studies and stories, he highlights the method to shift your customer’s attention before you present the offer. This book will help you to hone your marketing intelligence. Reading this book will give you help in the growth of your business.
This contribution was made by Osama from outfitrs
The 1-Page Marketing Plan by Allan Dib
This book is a must for anyone trying to devise a marketing plan. Perfectly suited to professional services but really applies to any service type business. Before, I couldn’t really say that I had a marketing plan, I was just doing what he calls random acts of marketing. Some of them, it turns out, were good things to do but they weren’t enough to constitute a purposeful plan.
This contribution was made by Rick Wallace from The Navient Class Action Lawsuit
The Long Tail by Chris Anderson
Modern marketing is essentially internet marketing as broad-brush ways of reaching consumers (television and print advertising) wane in popularity with advertisers. The trend is inexorably tipping away from old-school marketing and advertising techniques, towards tightly targeted and more efficient channels (think Facebook and Google, but also affiliate marketing). And that’s certainly true for start-ups with limited resources where efficiently generating consumer demand – in key niches – is critical to success. In The Long Tail (released in 2006), the then editor-in-chief of technology monthly Wired, Chris Anderson, delves into the world of personalisation and how smart marketers are reaching into lucrative niches and creating bespoke messages and products to really cut through as opposed to mass market, mainstream fare. The Long Tail is about helping entrepreneurs and marketing professionals find pockets of demand where consumers are willing to pay premium prices for the right products and experiences.
This contribution was made by Ammar Shahid from SuperHeroCorp
Marketing Rebellion by Mark W. Schaefer
No matter if you’re running a small startup or a big company, this book is equally beneficial for all, including marketers. It doesn’t tell you the stories of others in the shape of case studies; instead, it gives you guidelines to apply practically.
This contribution was made by Ali Ubaid Rajput from Decrum
The 7 Days Startup by Dan Norris
This book is the best guide for entrepreneurs for their startups. It helps to evaluate your startup idea and how we launch it in 7 Days.
This contribution was made by Stephanie Lane from SafeSpaceHub
Crushing It! by Gary Vaynerchuk
A must-read for start-ups Gary Vaynerchuk’s book covers everything a young entrepreneur needs and should know about the growing and changing world of business. He shares his personal stories and that of other entrepreneurs who have grown their wealth. He goes in-depth about the use of social media platforms to advance your brand. The old recipe for marketing is out and the new one which puts social media at the forefront is in. People spend hours on their phones scrolling through their feeds – Gary’s book will help you and your company capitalize on that.
This contribution was made by Shiyang Gong from AILaw.Inc
My Life in Advertising by Claude Hopkins
The business storybooks often underestimated to be recommended someone as a guide, but “My Life in Advertising” has a special place near me when it comes to best marketing books. It is as practical as it is interesting with the innovative modern marketing strategies, which makes it a must-read book. The author of this book is Claude Hopkins, who himself is a well-known marketer. He believed in sampling and suggested that a quality product is often its own best salesperson. This book was written more than 70 years ago, and the advertising, marketing, media, etc., have certainly evolved and become far more sophisticated during that time, but human nature hasn’t changed. Therefore, the timeless business truths and every fundamental concept of marketing startups still apply today. Many principles and ways of thinking explained fit well to the day to day aspects of growth marketing and startups.
This contribution was made by Cameron Church from Cracking the Millennial Code
Cracking the Millennial Code by Ryan Vet
For an employer that is willing to take a look back in order to best move forward, I can’t highly enough recommend Cracking the Millennial Code. Author Ryan Vet skillfully analyzes the current work place increasingly dominated by 20 and 30-somethings to show how to utilize the quirks of the generation for one’s marketing advantage. The book humorously discusses the most effective ways to get the most out to the millennial public and how to get the most out of a millennial employee. I personally don’t think many books are written specifically towards the marketing power specific to this demographic which is driving the future of commerce and finance. Better understanding how to crack the code (and doing it fast) can help get a new business off the quicker and with more sustainable momentum.
This contribution was made by Adeel Shabir from Indoor Champs
Blue Ocean Shift by W. Chan Kim
This book is packed with new ideas and with a lot of researched topics. This book also gives a new way of looking at marketing. It also has many researched examples and experiences shared by entrepreneurs.
This contribution was made by Marc Bromhall from Contentellect
Purple Cow by Seth Godin
This book makes us look at marketing through an unconventional lens, and prompts us to challenge the existing marketing precepts.