How To Market A B2B App – Marketing Tips And Tricks

Everyone knows about the big advertising networks like Google AdWords, Bing Ads, and Facebook. Since everyone knows about them, there’s a lot of competition, which drives up the cost of clicks. To cut your advertising costs, I recommend you look to niche networks like Reddit and Quora. These platforms are not only cheaper but their communities are far more discrete and specialized. If you want to deliver adverts to people in Reddit’s motorcycle community, you can do so with a couple of clicks.

Contributors: Will Craig from LeaseFetcher

The best way to market a B2B app is to leverage Linkedin - the world's largest B2B social network. There are over 500 million business professionals on Linkedin and the site's filters make it very easy to target, engage and advertiser to individuals in particular job roles, industries, departments, and geographies. There are lots of different strategies that you can use to market a B2B app on Linkedin including:

• Linkedin advertising (pay for ads about the app to turn up in potential app users' newsfeeds)
• Linkedin outreach (use InMails to inbox message potential app users)
• Create a Linkedin group for the app and invite potential app users to join
• Create a Linkedin company page for the app, so people find it when they use Linkedin search
• Publish Linkedin articles about the app (these rank highly in Google, improve SEO and appear in your Linkedin connections' newsfeed)
• Ask influencers on Linkedin to promote the app to their audience (the biggest Linkedin influencers have over 10 million followers)
• Hire a Linkedin Lead Generation Agency to find app users

These are just a few ways Linkedin can be used to promote a B2B app!

Contributors: Jonny Rose from Win At Linkedin

Have an athlete relevant to the app promote the app on social media and offer some incentive to download e.g. winning a signed football. Also, have an athlete talk about the benefits of the service that goes to all emails in your database. This will definitely lead to a higher rate of conversion.

Contributors: Ishveen Anand from OpenSponsorship

A one to a two-page site that showcases the app, all of its functions, and the benefits that the app will bring about. You can use SEO and SEM strategies to drive traffic to your site, nurture them, and promote app downloads.

Contributors: Tim Absalikov from Lasting Trend

Get some media engagement and influencer marketing going. Influencer marketing is a powerful avenue to use when used the right way. You can also hold press releases, do some guest blogging, host launch parties, etc.

Contributors: Tim Absalikov from Lasting Trend

Create a promo video and throw some money behind it. Youtube is the best place to promote your app through video. You can also send videos in emails if you want to go a longer but free route.

Contributors: Tim Absalikov from Lasting Trend

Have your app published on the most popular software review websites such as Capterra or G2 crowd.

Enroll your app into Capterra's review program, where you would offer gift cards for people to review your software.

Contributors: Zygimantas Jacikevicius from WiseTeam

You should figure out who your target business clients are, what their pain points, their difficulties in business, how they earn money. Based on this information think out how your app can solve any of their problems.

Contributors: Alexandra Zelenko from DDI Development