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How To Create Video Content On A Tight Budget

Video content is becoming more and more influential and useful in the world today. It is a great way to attract the attention of potential subscribers and customers. Below are a few tips and tricks to help you get the best head start possible.

#1 You need to start today!

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Videos will continue to play a larger role in businesses' marketing strategies and the best tip is to start! Many YouTubers started out making videos on their phones and refined their craft as their community provided feedback. The best tip is to try and make a video today and you will understand areas to improve from lighting to sound to editing to video descriptions, but no tip is better than hands-on experience.

Contributors: Joe Sloan from Advice Media

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#2 3 tips for a cheap video

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  1. Rent a nice camera....no need to buy one
  2. Go to local university and talk to professors in TV production Dept....they will recommend students to help shoot and edit your video....Ours was done this way and it only cost us beers and pizza 
  3. Recruit friends and family for the talent portion...this should cost you $0 

Contributors: Gene Caballero from GreenPal

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#3 Bootstrap

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I started an SEO/Digital Marketing agency 3 months ago, so I've been forced to make use of what I had (bootstrap). I have a 2 yr old Macbook (purchased refurbished) and I just use iMovie (came free)... but here's the thing, I also learned how to use Keynote (also came free) to create cool video intros which I then export into iMovie.

I also get creative with royalty free videos and images that I download from a few sites. I've created several videos this way for clients adding their photos and just getting creative with their tag lines. Another technique is to turn existing blog posts/articles into video content... the idea is to create video content fast and easy. This works great for me so far.

Contributors: Rodrigo Olivares fromΒ Initiate lift LLCΒ 

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#4 Use adequate lighting

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Natural light from a window or outside is ideal for great quality video. When there is not enough natural light available you can use a selfie ring or an inexpensive lighting kit on Amazon.

Contributors: Anthony DeLoatch from DreamLife Business Builders, LLC

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#5 Use an upgraded webcam

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Let's face it the webcams on our laptops just aren't that great. You can purchase an upgraded web cam on Amazon for around $50. 

Contributors: Anthony DeLoatch from DreamLife Business Builders, LLC 

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#6 Lights

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Turn on all the lights in your house, or if outside try to shoot on a partially cloudy day to avoid hot spots of over-saturated sunlight. Subjects (Actors) avoid wearing white or black, but crew may wear white T-shirts to purposely bounce the sunlight into the actors face in order to fill shadows with light. 

Contributors: Dean Lachiusa from Metro Film & TV Awards

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#7 Sound

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If capturing sound with the cell phone then you'll need to be close to your subject (1 yard max distance.) Use a video-editing App (many are free on Google's store with royalty free music, albeit selection is usually limited.) Export/save the final cut in Mp4 or MOV format, the highest bitrate possible.

Contributors: Dean Lachiusa from Metro Film & TV Awards

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#8 Use A Web App

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Our web app  is a great tool to collect video content on a budget. People have used our platform to capture testimonials for their website or next campaign. We make it easy to capture user-generated content by easily sharing a link with your customers & community to let them seamlessly submit their video message. 

Contributors: Denis Devigne from Vidday Media Inc.

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#9 The Right Equipment

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Creating video content on a budget can be very effective when done right, but you need to be careful not to limit yourself. In 2018, all professional video content should have a minimum resolution of 1080p HD, otherwise you’ll only be encouraging a bad perception of your business. If you’re tight on budget, why not shop around for used equipment online, using established sites such as mpb.com? The great thing about camera equipment, especially with lenses, is that a lot of it maintains fairly well, meaning any used equipment will still feel as good as new.

If you still can’t afford to invest in a used HD DSLR, then another option could be to use your phone. Most smartphones now have high quality cameras, with phones like the iPhone 6s+ and Samsung Galaxy S5+ filming 4K video. Take a look at the video functionalities of the phones round your office; odds are someone will have a camera that is more than sufficient. From here, figure out what other equipment you need for your video purposes. A tripod, microphone, professional lighting, and maybe a stabiliser should do the job for most basic video content.

Contributors: Lee Fuller from Flaunt Digital

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#10 Embrace The Selfie Stick!

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We all love to poke fun at the selfie stick but joking aside, this is one functional tool. Invest in a $15 selfie stick with a handle that converts to a mini tripod stand. Set this on your desk, hit record and roll! Make sure your smart phone is at or above eye height for the most flattering angle. 

Contributors: Eric Hobbs from Technology Associates 

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#11 iMovie (or phone video editing software) Is Your New Best Friend

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If you’re building video content on a shoestring budget, iMovie is your new best friend. If you need to clean up a few parts, cut your content short to fit on Instagram (60 Seconds!), or want to next-level your content through adding a watermark or a website at the end, utilize iMovie (or whatever your in phone video editing software is.) It’s convenient, straightforward with drag and drop filters, literally all at your finger tips. 

Contributors: Eric Hobbs from Technology Associates 

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#12 Background Music Is A Game Changer

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Depending on your content and the goal of your videos, music can add some serious style with your videos. A word of caution! Be careful on choosing the music - make sure it’s not cheesy because the inverse of how awesome music can boost your videos, it can also make your video look ridiculous and cheesy if a cheesy 1990s stock song is chosen. Once you’ve found a great song, be sure to not have the song too loud if you’re speaking in the video where it’s competing with your voice. 

Contributors: Eric Hobbs from Technology Associates 

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#13 What’s Your End Goal?

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Many people feel the need for video content in their business and jump in, without a plan, post 2 or 3 videos, and then the initiative flounders out. Start with the end in mind: What is the purpose of your video content? What is the purpose your videos serve for your business? Build rapport with your warm leads? Build brand awareness? Lead people to buy a particular product? Educate prospects? Have that end goal in mind, then create a road map from there. If you know your target is to lead people to purchase a product - maybe do a 5 part series targeted at 5 different ways the product benefits the end user. By having a plan for your content, you can prevent floundering, save time, and most importantly, get a return in the investment of producing video content online. 

Contributors: Eric Hobbs from Technology Associates 

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Written by Zak Parker

Article Writer, Pianist, Internet Marketing Enthusiast; I delve into a variety of creative mediums and take advantage of what they have to offer. With experience in SEO, Dropshipping, Affiliate Marketing and Advertising, I'm a plethora of general marketing knowledge and enjoy helping those new to the game get their foot through the door. I'm always excited to hear of the latest method, or if the chance presents itself, create my own.

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