What’s Your End Goal? (13/26)

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Many people feel the need for video content in their business and jump in, without a plan, post 2 or 3 videos, and then the initiative flounders out. Start with the end in mind: What is the purpose of your video content? What is the purpose your videos serve for your business? Build rapport with your warm leads? Build brand awareness? Lead people to buy a particular product? Educate prospects? Have that end goal in mind, then create a road map from there. If you know your target is to lead people to purchase a product – maybe do a 5 part series targeted at 5 different ways the product benefits the end user. By having a plan for your content, you can prevent floundering, save time, and most importantly, get a return in the investment of producing video content online. 

Contributors: Eric Hobbs from Technology Associates 

Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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