For a tech startup I’d say one of the best and easiest ways to start getting traffic to their website is starting their own company blog. In the blog they can introduce and inform people of the features and news regarding their product. Blog posts can be shared on SoMe and they can also be helpful in creating partnerships. Writing guest blogs for someone else or getting industry professionals write on your blog site will improve brand awareness and get your name out there. If you get your article published in an important website or magazine for example, they might mention you in their tweet.
Contributors: Tytti Rekosuo from Pro-Sapien Software