What makes a great content for a company is adding knowledge, answering questions that people would like answered.
For businesses, this is often very, very difficult. You need to ‘humanize’ your content away from technical jargon and align yourself with what interests consumers.
I would create a mind-map, of what the startup does, and find some relevant “interests” that could be related to it.
For instance: If your start-up sold Yoga Clothes, this is easy – content around yoga practices (easy), content around vegan cooking, content around holistic medicine, content around your businesses eco-friendly principles are all good examples.
Contributors: Sean Allan from Aware Corporation Ltd.