Reddit is a scary place for marketers. The community is so passionate about everything on the platform being organic, and they are renowned for pouncing on any attempt from businesses to market a product or service to them.
So when my business partner suggested we use Reddit as another marketing channel, I’ll admit I was skeptical at first. However, I was quickly proven wrong. The key to our success was focusing on commenting on relevant threads rather than submitting posts.
We set up Google Alerts to check for mentions of certain keywords related to our products on Reddit throughout the day, and we’d then find the threads mentioning these keywords and provide a useful answer if one was needed, often linking to a post on our site if the user wanted more info.
It only took us a few minutes every day to do this, and despite this campaign ending months ago we still get traffic from these comments. The key to our success was to ensure that we weren’t spamming the platform, and we made sure of this by only including a link within every 3rd or 4th comment.
Contributor: Max Robinson