Marketplace Scavenger Hunt (1/9)

We did a campaign for a marketplace that had users do a scavenger hunt, in which they had to solve a riddle, the answer to which was a product on the marketplace. On that product page, we embedded the next clue which gave them the next riddle, the answer to which was a different product and so on. The prize for the scavenger hunt was free store credit. Initially, we thought that users wouldn’t spend time-solving riddles, but went with it anyway. It turned out that users had so much fun, they spent 30-60 minutes solving the riddles.

Contributor: Yael Tamar | LinkedIn | Facebook | Twitter


Written by Nathaniel Fried

Co-founder of Fupping. Busy churning out content and building an empire.

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