You are going to turn off the very people you want to hire you.
That is not how it’s done in our industry.
You invested HOW much in this?!
I know it’s tough for you to do, but stand down.
Friends and colleagues shared these cautions and many others, concerned I was about to make the biggest mistake of my career. Ignoring them was one of the best career moves I ever made.
I’m a professional voiceover talent with with a list of well-known clients and national commercial work for brands like McDonald’s, L’Oreal, Michelin, Pampers, Dick’s Sporting Goods, Ad Council, Country Crock and so many more. My business, KB Voiceovers, has won multiple nationally-recognized awards for content creation, rapid growth and pushing creative boundaries.
Well-meaning friends and colleagues cautioned me, but like one of the Jeep brand’s own slogans Go anywhere. Do anything, I pressed on anyway.
More than a year, thousands of dollars and a lot of heartache later, I was not the voice for Jeep. Not only that, they hired a female voiceover talent for one of Jeep’s national TV ads that sounded so much like mine, one of my agents thought it was me.
So did KB4Jeep fail?
- KB4Jeep won multiple honors including four Telly Awards viewed by thousands of my potential clients.
- KB4Jeep garnered more than $75,000 in free publicity featured in media outlets read by my target customers.
- KB4Jeep held almost 25% of Jeep’s Twitter voice.
- KB4Jeep drove my SEO through the roof.
- KB4Jeep increased my business’ bottom line by more than 30%.
No, I haven’t voiced for Jeep…yet, but KB4Jeep was most definitely a major win.