Consider creating premium gated content where users have to provide their email before they download your content. You can personalize content better and send them relevant information to help educate them further on a particular topic. Great content marketing is always valuable and addresses the pain points of your audience. If you aren’t helping them, and solving their problems, you won’t get the desired effect. You want to build trust with your audience so that they will turn into brand advocates, which provides a much higher lifetime value.
Contributors: Britt Armour from Kibii