This might be published almost two decades ago, but it’s still considered as a classic book of marketing. This is probably the first book which enlightens us to how to deal with the situations when interacting with the media-biased and confused people. The dual writers explained how to position yourself in your target audience’s view and how your product properly fits in the best position of the huge market. Moreover, this book teaches us how to construct own marketing strategy to the best advantage targeting your rival’s weak points.
Contributor: Andrei Vasilescu (CEO and Digital Marketing Specialist)
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About: Andrei Vasilescu is the CEO and Digital Marketing expert of a Money Saving platform DontPayFull.