Nathaniel Fried
An interesting look at how to incorporate psychological marketing for driving customer engagement, it outlines a four-step process for influencing customer behaviour as well as the customer experience. The authors experience within advertising and the video gaming industry provides practical insights on how to motivate and influence consumers behavior in subtle ways through neuroscience. The framework suggests how to evaluate whether a product or service has the potential of habit-forming possibilities and various strategies one can use to utilize such techniques.
Contributor: Mark Nicholson (Marketing Director)
Company: Absolute Results
