This is more than just knowing which hashtags are trending on Twitter or subscribing to a newsletter that sums up today’s top news stories. Millennials like learning within their field so much that it’s becoming an expectation in the workplace to continue learning. Keep in mind that if you bring a millennial on for marketing, a significant benefit of the job for them (and yourself and business) is encouraging continuous learning.
Millennials are a marketing must and it would be a mistake to not have their contribution.
Contributor: Deborah Sweeney, CEO from mycorporation.com