James Metcalfe
One of the most easily avoidable marketing mistakes is when brands appear to take advantage of tragic or sad current events for their own gain – even if it’s in good fun.
This is easy to avoid by identifying current events and news topics that could potentially be sensitive topics for many people, and if brands do approach them, to do so in a way that focuses respectfully on the event rather than the brand’s own products and services.
Contributor: Dustin Christensen from territorysupply.com
