The most avoidable yet common marketing mistake is to not use ad retargeting on platforms such as Facebook and Adwords. It’s a lot more expensive to keep getting in front of new potential customers than to get in front of people that have already been exposed to you. Plus, it takes an average of 7 interactions for a person to be ready to buy from you.
Thus, retargeting is a way to get more quality leads without spending an astronomical amount of money, and too many businesses pass up on that opportunity.
Contributor: Elizabeth Bradshaw from canvas-art-boutique.com