Most marketers know that marketing is about the customers, not you. It’s about how your product or service can benefit the customers not the cool features that your product has.
However, most marketers have unconsciously created marketing campaigns that make it around them not the customer.
“We have done…”
“This month, we have accomplished…”
“We have received the award for Best Customer Support…”
You see it time and time again.
Contributor: Stan Tan from selbys.net