James Metcalfe
You’d be surprised at how many companies still think social media doesn’t matter. Even if it’s a playground for some, it’s a serious place to not only attract leads but also communicate with them.
It’s possible to gain metrics from social media as well if you do hashtag searches on Twitter and carefully observe conversations.
Creating compelling content on social media will always attract followers. Just don’t do hard sells to your followers and let them gravitate naturally to your content.
Contributor: Mike Novak from risedigital.ca
