James Metcalfe
How many marketing emails have you sent with boring subject lines or lackluster content? Generic send addresses are another major faux pas in marketing.
Consumers want personalization in all marketing efforts. Thanks to automated marketing, it’s easier to do this without taking a lot of time. Simply recognizing recipients by name and knowing what they want will help you succeed in joining the personal marketing revolution.
Contributor: Mike Novak from risedigital.ca
