James Metcalfe
Never go into a marketing plan blind without having a plan by your side. Whether it’s placed in writing or in digital format, make sure everyone involved in the campaign has access to it.
Without having everyone on-board and understanding their marketing role, your campaign is going to turn into a jumbled mess. Cohesiveness across multiple digital channels is a must in a more complex world.
Contributor: Mike Novak from risedigital.ca
