My latest favorite marketing book would be Known by Mark W. Schaefer, in which he shares how our reputation and ‘fame’ in our industry impacts our business and our ROI. Whether one is a lawyer, or a doctor, or a fitness coach, our personal brand decides who others perceive us and our value to them.
He shares some great case studies (and interesting stories such as that the grandpa who shoots things on YouTube. He also shares a step by step plan that one can use to be known in one’s niche.
About: Syed Irfan Ajmal is a growth marketing manager at Ridester – a ridesharing blog which he has helped grow to 350,000 visitors/month. He also shares his insights on stage (locally and internationally) and via his columns at Forbes, the World Bank, SEMrush, HuffPost, Business.com and several other publications.