This book is worth its weight in gold, its written by the worlds leading expert on Google AdWords, it tells you how to dominate your niche by just focusing on the 20% of activities that provide 80% of your revenue. You will look at your business in a completely different way after reading this it is life changing.
Contributor: Adam Watson
About: Adam Watson is the marketing director at hollywoodmirrors.co.uk and has been for 13 years. He owns 100s of business and marketing books and the one that stands out above them all and he always refers back to is 80/20 Sales and Marketing: The Definitive Guide to Working Less.