I just finished reading this book and it might be my favorite marketing book yet. It really shines a light on the concept of any business becoming a media company, creating endless amounts of content to build an audience as well as creating multiple different revenue streams throughout your business. I probably learned more in this book than any other marketing book I’ve read so far. I took a bunch of ideas from this book and it’s already starting to prove out for us.
About: Andrew Maffettone is the Director of Marketing and Operations at Seller’s Choice. They are a full-service digital marketing agency for e-commerce sellers.